Dr. Sven Tuzovic is a new Assistant Professor of Marketing at Pacific Lutheran University.
He was born in Velbert, Germany, which is in the state of
North Rhine-Westphalia, about 20 kilometers (12 miles) north-east of the state
capital Duesseldorf. He holds a BBA degree from Georgia Southern University in Statesboro, GA,
a Diplom-Kaufmann (German MBA equivalent) degree from the Catholic University
of Eichstaett-Ingolstadt and a Doctoral Degree in Marketing from the University
of Basel, Switzerland. After receiving his Doctorate Degree in October 2003 he
joined a management consultant company in Munich,
Germany.
In 2005 Dr. Tuzovic decided to go back into academia, and he was offered
a position as a visiting professor at the University of New Orleans (UNO).
However, after just settling in, he had to evacuate the city due to hurricane
Katrina. Before returning to New Orleans for the
beginning of the spring semester, his odyssey made him to stay in hotels and
with friends and colleagues at various places such as Dallas,
TX, Americus, GA, Mandeville, LA, Switzerland
and Germany.
After ending his visiting position at UNO Dr. Tuzovic started another visiting
position with Murray State University
in Murray, KY.
Joining PLU for a tenure-track position he is teaching this semester classes
in Principles of Marketing and Services Marketing. His research which has been
published in several conference proceedings and the International Journal of
Business Performance Management focuses on areas such as service quality,
customer satisfaction, customer loyalty and relationship marketing.
His outside interests include snowboarding, running
and traveling.
