SELECTED RESOURCES
for
BUSA 308-Marketing Principles
PLU LIBRARY
September 15, 2004
Gail Egbers
535-8869/egbersgl@plu.edu

 

For this project you will have to find out as much information as you can about your company and its marketing plan.  Below are listed some of the different sources you will want to use.  Start with the reference sources that contain basic business information and then move on to more specific information.  Remember—you probably not find a company’s marketing strategy spelled our for you in great detail.  That is proprietary information.

BOOKS: Our computerized catalog, provides access to the materials in our library.  Use the Library of Congress Subject Headings to identify the best subject headings for your topic.  Some topics that might be of interest: 

Marketing Management
Market surveys
Industrial statistics -- United States
Marketing
Marketing research
Relationship marketing

You can also search by the name of the company:  Budweiser, Nike, etc.  

FINDING ARTICLES IN PERIODICALS/JOURNALS:  Periodical indexes provide the most efficient subject access to journals, magazines, and newspapers.  Indexes relevant to your topic include:

Search by name of company and such words as “marketing”, “products”, “image”, etc

 

Business Source Premier (via EBSCO) This business database contains 2,804 full text scholarly journals and business periodicals covering such areas as: management, ethics, economics, finance, accounting, and international business. It also offers country economic reports. More than 200 of the journals have PDF full text back to 1965 or the first issue published.

Datamonitor Business Profiles (via Business Source Premier) Contains substantive reports on many companies.  Reports include major competitors and SWOT analysis.

JSTOR An archival database with 117 core scholarly journals in the arts, social sciences, sciences and 7 general science journals starting with the very first issues, many of which date from the 1800s and some even to the 1600s. JSTOR provides the full text (in PDF format) of all journal content. You can retrieve specific articles, browse individual journals, or search by topic. As this is an archival service, current issues (usually the latest 3 to 5 years) are NOT available. Off-campus access requires PLU ePass username and password.

Lexis/Nexis (via library website)  Provides access to a range of news, business, & industry information. It is particularly strong in its news coverage, featuring mostly full-text articles from newspapers around the world.  One source that might be useful for this assignment is PR Newswire.  This is the source of PR put out by companies.

ProQuest (via Library Website)Provides access to several newspapers including the Wall Street Journal back to 1889.

LOCATING PERIODICALS/JOURNALS:  Use Journals at PLU to obtain the call number of the journal you need.  Current issues of journals are shelved on the first floor.  Older issues (bound volumes and microfilm) are on the second and  third floors, shelved with the books.  Journals at PLU also gives you information about any full-text  journals we own.


REFERENCE MATERIALS

Advertising age encyclopedia of advertising (ref. HF5803.A38x 2003)

American Demographics (HB3505.A66 & full text online via Business Source Premier )

Business rankings annual (ref.HG4050.B88)

Corporate Directory Of U.S. Public Companies (ref.HG4057.A156468)

Dictionary of marketing and advertising (ref.HF5415.R577 1995)

Encyclopedia of major marketing campaigns (ref.HF5837.E53 2000)

Hoover's handbook of American business (ref.HG4057.A28617)

International marketing data and statistics (ref.HA42.I56)

Market share reporter (ref.HF5415.122.M38x)

Markets of the U.S. for business planners : historical and current profiles of 183 U.S. urban economies by major section and industry, with maps, graphics, and commentary (ref.HC106.8.M333 1996)

NetAdvantage (Standard & Poor's) Standard & Poor's NetAdvantage provides access to some of S&P's most popular research products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Guide, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook among others. Off-campus access requires PLU ePass username and password.

North American industry classification system (ref.HF1041.5.N674 1997 & via  http://www.census.gov/pub/epcd/www/naics.html)

Notable corporate chronologies (ref.HG4009.N68)

RMA annual statement studies (HF5681.B2R61)

Standard & Poor's industry surveys (ref.HC106.6.S74 & via NetAdvantage)

Standard & Poor's register of corporations, directors and executives (ref.HG4057.S785 & via NetAdvantage)

Standard corporation descriptions (ref.HG4501.S76635)

Standard Industrial Classification Manual (ref HF1042.S73 1987 & via http://www.osha.gov/oshstats/sicser.html)

Survey of buying power and media markets (ref.HC110.C6S85)


OTHER RESOURCES

Buckmaster Annual Stockholder Reports (http://buck.com/cgi-bin/arcgi.exe)

Google.com  (http://google.com) Type in the name of a company.  You have a choice to click on stock reports.

INTERNET

Do not depend on the Internet for the majority of your information.  The information put out by a company is going to be biased in their favor!  You will find the most information in reference materials and journal articles.

America Marketing Association (http://www.marketingpower.com/)

Gallup Organization (http://www.gallup.com/)

Interesting Marketing Sites for the Classroom. (http://www.udel.edu/alex/wwwlinks.html)

Marketing Sites (http://ozemedia.com/links10.htm)

US Census Bureau (http://www.census.gov)

Wharton Links to Marketing (http://www-marketing.wharton.upenn.edu/ideas/links.html)

 

If you wish more assistance, ask at the reference desk or call me for an appointment.  My office hours for spring semester are Tuesdays & Thursdays 3:00-5:00.

 


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09/04-gle