SELECTED RESOURCES
for
BUSA 360-Applied Marketing
PLU LIBRARY
February 10, 2000
Gail Egbers
535-8869/egbersgl@plu.edu

BOOKS:  QUEST, our computerized catalog, provides access to the materials in our library.  Use the Library of Congress Subject Headings to identify the best subject headings for your topic.  Some topics that might be of interest:

FINDING ARTICLES IN PERIODICALS/JOURNALS:  Periodical indexes provide the most efficient subject access to journals, magazines, and newspapers.  Indexes relevant to your topic include:

ABI-Global, Full-text (via PLU Library website)
The premier business and management database providing extensive coverage of North America and the world. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies.

Business Periodicals Index (Index Area, ref Z7164.C81.B983 & via PLU Library Website)
Leading English-language business periodicals

Ebsco (via PLU Library Website)
An index of about 3000 journals, 1000 of them available full-text.  It covers a wide range of topics.

Lexis-Nexis (via Library Website)
Provides access to a range of news, business, legal, and reference information. It is particularly strong in its
news coverage, featuring mostly full-text articles from newspapers around the world. It is also strong in its
law coverage, offering full text from law reviews, federal case law, and state case law.

Wall Street Journal (Index Area, ref HG1.W26 & via PLU Library Website)
 

LOCATING PERIODICALS/JOURNALS

Use QUEST to obtain the call number of the journal you need.  Current issues of journals are shelved on the first floor.  Older issues (bound volumes and microfilm) are on the second and third floors, shelved with the books.
 

REFERENCE BOOKS

Business rankings annual (ref.HG4050.B88)

Dictionary of marketing and advertising (ref.HF5415.R577 1995)

International marketing data and statistics (ref.HA42.I56)

Market share reporter (ref.HF5415.122.M38x)

Notable corporate chronologies (ref.HG4009.N68)

RMA annual statement studies (ref.HF5681.B2R61)

Seattle metro business directory. King and Snohomish counties (On Reserve, HF5068.S45C66)

Standard & Poor's industry surveys (ref.HC106.6.S74)

Survey of buying power and media markets (ref.HC110.C6S85)

Tacoma/Olympia metro business directory. Kitsap, Pierce, and Thurston counties. (On Reserve, HF5068.T3T33)
 

OTHER RESOURCES

National Trade Database (NTDB) (via PLU Library Website)

WorldScope (via PLU Library Website)
Information available is derived from corporate annual and 10K reports, disclosure statements, newspapers,
and wire services. Each record includes a description of the business, selected financials, key ratios, and
officers.
 

INTERNET

America Marketing Association (http://www.ama.org)
Big Emerging Markets (http://www.ita.doc.gov/bems/index.html)
Bluesky International Marketing (http://www.blueskyinc.com/index.html)
Gallup Organization (http://www.gallup.com/)
Interesting Marketing Sites for the Classroom. (http://www.udel.edu/alex/wwwlinks.html)
Interesting Marketing Sites on the Internet ( http://msc.city.unisa.edu.au/MSC/Interesting/Mkting_Sites.html )
Marketing Sites (http://ozemedia.com/links10.htm)
US Census Bureau (http://www.census.gov)
WBL's Favorite Marketing Sites (http://www.womensbizlist.com/Page4.html)
Wharton Links to Marketing (http://www-marketing.wharton.upenn.edu/ideas/links.html)
 

2/00-gle