BOOKS: Our computerized catalog, provides access to the materials in our library. Use the Library of Congress Subject Headings to identify the best subject headings for your topic. Some topics that might be of interest:
Sales management
Customer relations
Marketing – Management
Sales personnel
Xerox Corporation
FINDING ARTICLES IN PERIODICALS/JOURNALS: Periodical indexes provide the most efficient subject access to journals, magazines, and newspapers. Indexes relevant to your topic include:
ABI-Global, Full-text (via PLU Library website) The premier business and management database providing extensive coverage of North America and the world. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies. (The interface changed over the summer! Take a look.)
Ebsco (via PLU Library Website) An index of about 3000 journals, 1000 of them available full-text. It covers a wide range of topics.
Lexis-Nexis (via Library Website) Provides access to a range of news, business, legal, and reference information. It is particularly strong in its news coverage, featuring mostly full-text articles from newspapers around the world. It is also strong in its law coverage, offering full text from law reviews, federal case law, and state case law.
Wall Street Journal (Index Area, ref HG1.W26 & via Lexis-Nexis)
Wilson
Business Abstracts (via PLU Library Website) Indexes leading
English-language business periodicals.
| LOCATING PERIODICALS/JOURNALS Use Journals at PLU to obtain the call number of the journal you need. Current issues of journals are shelved on the first floor. Older issues (bound volumes and microfilm) are on the second and third floors, shelved with the books. Journals at PLU also gives you the location of any full-text journals we have online. |
REFERENCE BOOKS:
Corporate Directory Of U.S. Public Companies (ref.HG4057.A156468)
Market Share Reporter (ref.HF5415.122.M38x)
Standard & Poor's Industry Surveys (ref HC106.6.S74)
Standard & Poor's Register Of
Corporations, Directors And Executives (ref.HG4057.S785)
OTHER RESOURCES:
Census Economic Briefing Room (http://www.census.gov/cgi-bin/briefroom/BriefRm/)
Economic Indicators(HC101.A186 1948-present; microfilm only since 1992. Also available full-text online via EBSCO & ProQuest)
U.S. Commerce Department (http://home.doc.gov/)
WorldScope
(via PLU Library Website)Information available is derived from corporate
annual and 10K reports, disclosure statements, newspapers, and wire services.
Each record includes a description of the business, selected financials,
key ratios, and officers.
| INTERNET: The Internet is an attractive source of information but it does not have the best information for all situations. Use the Internet only for upplemental information. Read the handout "Evaluating Information from the Internet" (http://www.plu.edu/~egbersgl/evalinternet.html) |
Pi Sigma Epsilon (http://www.pisigmaepsilon.org/)
Sales & Marketing Executives
International (http://www.smei.org)
Sales Force Effectiveness Benchmarking
Association (http://www.sfeba.com)
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09/01-gle