SELECTED RESOURCES
for
BUSA 460—International Marketing
February 26, 2002
Gail Egbers
535-8869/egbersgl@plu.edu

The project for this course involves several types of research.  You must research a country—its cultural, financial, historical background, and you must research a product.  A variety of tools are listed below that will assist you in this research.  Please note they are noted as business and country resources.

BOOKS:  Our computerized catalog  (http://library.plu.edu) provides access to the materials in our library.  Use the Library of Congress Subject Headings to identify the best subject headings for your topic.  Some topics that might be of interest:

FINDING ARTICLES IN PERIODICALS/JOURNALS:  Periodical indexes provide the most efficient subject access to journals, magazines, and newspapers.  Indexes relevant to your topic include:

Business:

ABI-Global, Full-text (via PLU Library website)
The premier business and management database providing extensive coverage of North America and the world. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also, information on 60,000+ companies.

Business Periodicals Index (Index Area, ref Z7164.C81.B983 & via PLU Library Website)
Leading English-language business periodicals

Wall Street Journal (Index Area, ref HG1.W26 & via PLU Library Website)
 

Country:

Ebsco (via PLU Library Website)
An indes of about 3000 journals, 1000 of them available full-text.  It covers a wide range of topics.

HAPI (Hispanic American Periodical Index) via PLU Library Website
Covers United States and Latin America.

New York Times (Index area ref AI21.N44 & via PLU Library Website)

PAIS (Index Area ref Z7163.P88 & via PLU Library Website)
PAIS  indexes articles, books, conference proceedings, government documents, book chapters, and statistical directories about public affairs
 
 

LOCATING PERIODICALS/JOURNALS:  Use Journals at PLU to obtain the call number of the journal you need.  Current issues of journals are shelved on the first floor.  Older issues (bound volumes and microfilm) are on the second and third floors, shelved with the books. Journals at PLU also gives you the location of our online journals.

REFERENCE BOOKS

Business:

Business cultures in Europe (ref.HD58.7.R354 1993)

Dictionary of marketing and advertising (ref.HF5415.R577 1995)

The Economist atlas of the new Europe (ref.G1797.2.E2 1992)

Export/import guide (ref.HF1416.6.W2C66x 1993)

Faulkner & Gray's ... European business directory  (ref.HC241.2.F38x)

Global business sourcebook : where to find the information you  need to succeed in the global
marketplace (ref.HD2755.5.G56x 1993)

International business information : how to find it, how to use it (ref.HF54.5.P33)

International encyclopedia of business and management (ref.HF1001.I53 1996)

International marketing data and statistics (ref.HA42.I56)

Manufacturing worldwide : industry analyses, statistics,  products, and leading companies and countries. (ref.HD9720.4.M37x)

Market share reporter (ref.HF5415.122.M38x)

Washington state international trade directory. (ref.HF5065.W2W37)

World resources : a report by the World Resources Institute and the International Institute for Environment and Development. ( ref.HC59.W6674 )

Worldwide franchise directory (ref.HF5429.23.W67)
 

Country Information:

Demographic Yearbook (ref HA17.D45)

Encyclopedia of the Third World (ref.HC59.7.K87 )

The European Communities encyclopedia and directory (ref.HC241.2.E97)

Europa World Yearbook (ref JN1.E85) (Newest kept at reference desk)

Facts on File (ref D410.F32)

The Oxford dictionary of world religions (ref.BL31.O84 1997)

Social indicators of development (ref.HC59.69.S63)

Statistical Yearbook (ref HA12.5.U63)

Third world resource directory (ref.D883.T55x)

Women in the Third World : an encyclopedia of contemporary issues   (ref.HQ1870.9.W6548 1998)

Worldmark encyclopedia of the nations (ref.G63.W67 1998)
 
 

OTHER RESOURCES

Business:

Asian business wisdom : lessons from the region's best and brightest business leaders
(HD38.25.A78A75 2000)

Business history in Latin America : the experience of seven countries (HC123.E4613 1999)

Doing business in Asia : the complete guide (HF1583.D86 1995)

Doing business in less developed countries : financial opportunities and risks (HF1413.R34 1995)

Doing business in Russia : basic facts for the pioneering entrepreneur (HG5580.2.A3G65 1996)

Doing business with Japan : successful strategies for intercultural communication  (HF5389.3.J3N57
2000)

International business ethics : challenges and approaches (HF5387.I58 1999)

International management in China : cross-cultural issues (HD62.47.I587 1998)

Managing across cultures : issues and perspectives (HD30.55.M35 1996)

National Trade Database (NTDB) (via PLU Library Website)

Women In Business : U.S. And Japanese Perspectives (VIDEO HD6053.W66 1997)
 
 

Country

Encyclopedia Britannica Online (via PLU Library Website)

A World of gestures culture & nonverbal communication (VIDEO BF637.N66W67x 1991)
 

INTERNET

Business:

Country intelligence (http://www.geocities.com/~france_mauduit/countries.html)

International Business and World Trade (http://www.bschool.ukans.edu/IntBusLib/trade.htm)

International Business Forum (http://www.ibf.com/)

International Business Resources On The Www (http://www.ibrc.business.ku.edu/)

International Trade, Commerce, and Information Resources (http://www.world-products.com/wresources.htm)

Journal of International Marketing(http://ciber.bus.msu.edu/jim/issues.htm)
 

Country:

Countries of the World (http://www.emulateme.com/alphanationtext.htm)

Country Information (Arab countries) (http://www.awo.net/country/home.asp)

Country Information (OECD) (http://www.oecd.org/oecd/pages/home/displaygeneral/0,3380,EN-countrylist-0-nodirectorate-no-no-159-0,FF.html)

Country Information Center (Africa)  (http://www.ifc.org/abn/general/businfo.htm)

Regional And Country Information (http://www.usitc.gov/tr/REGION3.HTM)

Regional & Country Information Resources (http://www.ipl.org/ref/RR/static/rci00.00.00.html)
 

PLU Library Homepage

<http://www.plu.edu/~egbersgl/busa460.html>

2/02-gle