BOOKS:  Our computerized catalog provides access to the materials in our library.  Use the Library of Congress Subject Headings to identify the best subject headings for your topic.  Some topics that might be of interest:
 
 

Business Source Premier (via EBSCO) This business database contains 2,804 full text scholarly journals and business periodicals covering such areas as: management, ethics, economics, finance, accounting, and international business. It also offers country economic reports. More than 200 of the journals have PDF full text back to 1965 or the first issue published.

Company Information (via Lexis/Nexis) Provides access to a range of news and business information.

Ebsco (via PLU Library Website) An index of about 4,500 journals, magazines, and newspapers with 3,600 titles in full text.  It covers a wide range of topics

ProQuest (via Library Website) Provides access to several newspapers including the Wall Street Journal back to 1889.

Wall Street Journal (via Lexis-Nexis)
 
 
 

LOCATING PERIODICALS/JOURNALS  Use Journals at PLU to obtain the call number of the journal you need.  Current issues of journals are shelved on the first floor.  Older issues (bound volumes and microfilm) are on the second and third floors, shelved with the books. Journals at PLU also identifies any full-text online journals PLU has available.

 

Dictionary Of Marketing And Advertising (ref.HF5415.R577 1995)

Encyclopedia of Major Marketing Campaigns (ref. HF5837.E53 2000)

Hoover's Handbook of American Business (ref HG4057.A28617)

International Marketing Data And Statistics (ref.HA42.I56)

Market Share Reporter (ref.HF5415.122.M38x)

Markets of the U.S. for Business Planners:  Historical & Current Profiles of 183 U.S. Urban Economies by Major Section and Industry, with maps, graphics, & commentary (ref. HC106.8.M333 1996)

NetAdvantage (Standard & Poor's) Provides access to some of S & P's most popular research products including Industry Surveys, Stock Reports, Mutual Fund Reports, bond Guide, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook among others.

North American Industry Classification System (ref.HF1041.5.N674 1997 & via http://www.census.gov/epcd/www/naics.html)

Notable Corporate Chronologies (ref.HG4009.N68)

RMA Annual Statement Studies (HF 5681.B2R61)

Rand McNally Commercial Atlas & Marketing Guide (ATLAS G1019.R22)

Standard Industrial Classification Manual (ref HF1042.S73 1987 & via http://www.osha.gov/oshstats/sicser.html)

Standard & Poor's Industry Surveys (ref.HC106.6.S74)  (online via Net Advantage)

Survey Of Buying Power And Media Markets (ref.HC110.C6S85)

U.S. Industry & Trade Outlook (ref.HC101.U54)

Value Line (At Reference Desk)
 
 

OTHER RESOURCES
 
Buckmaster Annual Stockholder Reports (http://buck.com/cgi-bin/arcgi.exe)

Google.com (http://google.com) Type in the name of a company.  You have a choice to click on stock reports.

   

INTERNET:  The Internet is an attractive source of information but it does not have the best information for all situations.   Use the Internet only for supplemental information.  Read the handout "Evaluating Information from the Internet" (http://www.plu.edu/~egbersgl/evalinternet.html) A good place to find reliable websites is via the PLU Library Homepage.   Web Search (http://www.plu.edu/~libr/web/home.html) leads you to sites that have been chosen and annotated by the librarians.

   

INTERNET

America Marketing Association (http://www.marketingpower.com)
Gallup Organization (http://www.gallup.com/)
Marketing Sites (http://ozemedia.com/links10.htm)
Random Number Generators (http://www.plu.edu/~libr/web/refweb/random.html)
Statistics (http://www.plu.edu/~libr/web/refweb/statistics.html)
US Census Bureau (http://www.census.gov)
Wharton Links to Marketing (http://www-marketing.wharton.upenn.edu/ideas/links.html)

<http://www.plu.edu/~egbersgl/busa467.html>

09/05-gle