PLU Library

Contact your business librarian:

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Research guides:

• Business Research Guides (subject, country, industry, and more--from the Baker Library at the Harvard Business School)
  
• Company Information Research Guide ('03)
• Marketing Subject Guides (from the MIT libraries)
  

Class handouts:

• 308: Principles of Marketing ('07)
• 460: International Marketing ('07)
• 467: Marketing Research ('07)

Questions and answers:

How can I find information on a company?

Start with the resources under the Annual Reports and Company Profiles tab. Annual reports are provided by companies themselves. Lexis Nexis, Datamonitor, and Standard & Poor's reports are provided by outside analysts. You should consult both to get the most complete, comprehensive picture possible. Additionally, do a Web search on the company name to locate its website; financial, public relations, and investor relations pages on this site will be especially useful.
You should also search the databases under the Articles tab for news about the company you're interested in.