B. S., International Business, University of San Francisco, 1964
Dr. Simpson has been a full-time member of
the faculty of the School of Business since 1998, before which he was a
systems and programs engineer at
Loral Corporation and Ford
Aerospace in California, managing systems development programs for
government and corporate customers.
After graduating from the University of San Francisco he was
commissioned as an officer in the United States Air Force, and
completed an active duty career of 24 years, including senior command
and staff assignments in Norway, Germany and Greece.
Dr. Simpson’s teaches in both the undergraduate and graduate programs
of the School of Business; his teaching interests are services
marketing and marketing research. He has also taught the BBA strategic
management capstone course and other management courses. His research
interests focus on services marketing, with particular interest in
international airline service quality and the internationalization of
services. He has been the advisor to the University chapter of the
American Marketing Association since 2000.
His outside interests include Irish heritage, travel and photography.