Bachelor of Science, Exercise Science, 2008
Tacoma Center YMCA, WA
AnnaMarie Burke currently serves as the Marketing Director for the Tacoma Center YMCA in downtown Tacoma, WA. Her responsibilities include leading internal and external marketing and communications plans, and maintaining standards by creating and editing all electronic and print marketing materials, including flyers, brochures, monthly newsletters (paper and electronic), posters, billboards, website, phone app, push notifications, TV slides, newspaper ads (press releases), bus ads, direct mail (postcards), social media and message boards. AnnaMarie also work directly with the Executive Director and local community businesses to lead special events including affiliated marketing and awareness tours, and she teaches group fitness classes including water aerobics.
If it wasn’t for the degree I earned at PLU, I never would have been hired that the YMCA. Even though I am now in a different field of work then my major, many doors have opened for me because of my degree and background. I began my YMCA career as a Program Director and I have received 2 promotions since being at the YMCA (2.5 years). During this time I have earned certification as a personal trainer through the Aerobic and Fitness Association of America, a National Alliance for Youth Sport certified youth sports administrator and as American Council on Exercise Group Fitness Specialist. In addition, I helped the Tacoma Center branch go from last in several categories (member satisfaction surveys, raising money and audit scores) to first overall in our association (out of 7 branches).