News

PLU MediaLab Student Wins International Design Award

Posted by: Date: March 31, 2015 In: ,
Taylor Cox’s branding for the MediaLab documentary "Waste Not" finished second worldwide in the Mercury Excellence Awards. (Photo: Courtesy Taylor Cox)

Taylor Cox’s branding for the MediaLab documentary "Waste Not" finished second worldwide in the Mercury Excellence Awards. (Photo: Courtesy Taylor Cox)

By Maddie Bernard '16
For PLU Marketing & Communications

TACOMA, Wash. (March 31, 2015)—Taylor Cox '15, a member of MediaLab, an invitation-only multimedia program at Pacific Lutheran University, has received a Silver Award from the Mercury Excellence Awards for her branding and designs for MediaLab’s 2014 documentary, Waste Not: Breaking Down the Food Equation.

Cox, a senior Graphic Design major with an Art History and Publishing and Printing Arts minor, has been a graphic designer for MediaLab since 2012.

The award makes Cox’s branding for the documentary Waste Not second worldwide in the “Campaigns-Nonprofit/Public Affairs” category. The film, which premiered in Fall 2014, explores global food waste.

“I worked on the graphics for the film, as well as the promotional material—everything from posters, invitations and premiere programs, to the animation and title sequence of the film,” Cox said. “To be able to sit and watch the completed project was an extremely proud moment for me. Working on the film was an incredible experience.”

This is not Cox’s first Mercury Excellence Award for Design. She also received a bronze award in 2013 for her branding and designs for MediaLab’s 2013 documentary, Tapped Out: Unearthing the Global Water Crisis.

“I consider myself incredibly lucky to have won not one, but two Mercury awards,” Cox said. “I feel an immense amount of validation as a graphic designer and artist in knowing that someone that I have never met values my work.”

The Mercury Excellence Awards, established in 1987, seek to acknowledge creativity, innovation and excellence in all forms of media. Competitors from more than 60 countries enter their work, and then only the top three in each category are selected. The awards are recognized internationally for their fairness in judging, and for selecting only the most qualified entries.