School of Business
253.535.7244
www.plu.edu/~busa
The mission of the PLU School of Business is to be a bridge connecting
students with the future by integrating competency-based business education,
engaging a diverse, globalized society, using technologies that improve
learning, and exemplifying lives of service.
Objectives of the Undergraduate Business Program:
- To prepare students for positions in commercial and not-for-profit organizations by providing them the basic knowledge of how these organizations function and equipping them with the necessary competencies to work effectively. These competencies include (1) leadership, (2) critical/creative thinking, (3) effective communication, (4) team effectiveness, and (5) taking initiative and managing change.
- To help students see the interconnections among the many aspects
of their world by integrating the liberal arts with professional business
education
- To identify and challenge students to adopt high standards for ethical
practice and professional conduct
- To prepare students for lives of service to the community.
- To prepare students to use contemporary technologies and to embrace
the changes caused by technological innovation
- To inculcate a global perspective in students
Faculty: Bell, Dean; Pratt, Associate Dean; Albers, Bancroft, Barnowe, Berniker, Chhabra, Finnie, Gibson, Hegstad, Lee, MacDonald, Myers, Pham, Ramaglia, Sepic, Simpson, Thrasher, Van Wyhe, Yager, Zabriske.
Admission: The professional Bachelor of Business Administration
degree program is composed of an upper-division business curriculum
with a strong base in liberal arts.
To be admitted to the School of Business, a student must:
- Be officially admitted to the university, and
- Have completed at least 32 semester credit hours, and
- Have successfully completed with a minimum grade of C- (or be currently enrolled in) Business Administration 201, Computer Science 120, Economics 151-152, Mathematics 128, Statistics 231, or their equivalents in another college or university, and
- Have a minimum cumulative grade point average of 2.50, and
- Declare a major or minor in business through the School of Business.
Access to upper division business courses is limited to students who have been admitted to the School of Business with a cumulative grade point average of 2.50 or above, and who have met the required prerequisites.
Students with majors outside of the School of Business may gain access to specific business courses that support their major studies by permission of the School of Business.
Affiliations: The School of Business of Pacific Lutheran University
is a member of the AACSB International - The Association to Advance
Collegiate Schools of Business. The BBA, MBA, and accounting programs
are nationally accredited by the Accreditation Council of the AACSB.
The school is privileged to have a student chapter of Beta Gamma Sigma,
the national business honorary society recognized by AACSB. Pacific
Lutheran University is accredited regionally by the Northwest Association
of Schools and Colleges.
Degree Requirements:: The Bachelor of Business Administration degree program consists of a minimum of 128 semester hours completed with an overall grade point average of 2.50 or above as well as a 2.50 grade point average separately in business courses. C- is the minimal acceptable grade for business courses.
At least one-half of the minimum total degree requirements are taken in fields outside the School of Business. At least 40 semester hours are taken in required and elective business subjects. A minimum of 20 semester hours in business must be taken in residence at PLU.
Business degree and concentration requirements are established at
the time of major declaration. Students with a declared major in
business who have not attended the university for a period of three
years or more will be held to the business degree requirements in effect
at the time of re-entry to the university. The use of pass/fail is available
in any foundation course as defined in the Pass/Fail section of this
catalog.
Bachelor of Business Administration:
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Concentrations: A student may elect to complete one or more concentrations within the Bachelor of Business Administration program. The concentration, which is noted on the student's transcript, must be completed with at least a 3.00 grade point average. C- is the minimal acceptable grade for concentration courses. A minimum of 8 semester hours of the total required for a concentration must be taken in residence at PLU. School of Business internships (Business 495) will be graded as pass/fail only. A limit of one internship in any concentration will be accepted, not to exceed 4 credit hours. An end product may be required, as determined by the sponsoring instructor.
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The mission of the accounting faculty is to offer a quality baccalaureate accounting program designed to provide students with a solid foundation for developing a wide range of professional careers.
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General Business Minor Rules: All courses must be completed
with a grade of C- or higher. A cumulative grade point average of 2.50
for all courses in the minor is required. At least 12 semester hours
must be upper division, and at least 8 semester hours must be completed
in residence.
Minor in Business Administration: A minimum of 20 semester hours
in business courses, including 201. See General Business Minor Rules
above.
Minor in Finance*: A minimum of 20 semester hours, including
201, 202, 302, and 8 hours from the following: 335, 437, and 438. See
General Business Minor Rules above.
Minor in Information Management: A minimum of 20 semester hours,
including 201, 202, 310, and 375, and one of 377 or Computer Science
and Computer Engineering 367, and 2-4 hours from 376, 378, and 478.
Prerequisite for minor: CSCE 120 or CSCE 144. See General Business
Minor Rules above.
Minor in Marketing*: A minimum of 20 semester hours, including
201, 308, and 468, and 8 hours from 363, 365, 369, 460, and 467. See
General Business Minor Rules above.
* Pending final approval.
Accounting Certificate Program: The accounting certificate program
is available for students who hold a baccalaureate degree (any field)
and wish to complete the educational requirements to sit for the Certified
Public Accountant (CPA) examination: 24 credits from 202, 203, 320,
321, 322, 323, 327, 405, 422, 423, 427, 424. Contact the School of Business
for further information.
Master of Business Administration:
See Graduate Studies.
Back to topCourse Offerings
105 Personal Financial Planning and Consumer Law
Basic financial and legal decision making. Includes an introduction
to elementary concepts in finance, economics, law, and consumer psychology.
(4)
201 Value Creation in the Global Environment
Understanding business economic value, creating activities and the demands
of stakeholders in competitive markets and the global environment. Designed
for students who are taking a first look at the role of business in
society and who have not had extensive study in economics, business
law, or political science. (4)
202 Financial Accounting
Accounting for financial performance for the use of external decision-makers
considering investment in a business organization. Origins and uses
of financial information; accounting concepts and principles; logic,
content, and format of financial statements; accounting issues in the
U.S. and other nations. Prerequisites: sophomore standing; MATH 128.
(4)
203 Managerial Accounting
Introduction to the use of accounting data for decision making, managerial
planning, and operational control. Topics include cost-volume-profit
relationships, cost accounting methods, budgeting, and performance evaluations.
Familiarity with Microsoft Excel or other spreadsheet software is required.
Prerequisites: 202, CSCE 120 (4)
301 Managing Careers and Human Resources
An exploration of individual and organizational practices and responsibilities
related to organizational entry, competency development, and performance
improvement as careers unfold. (4)
302 Managerial Finance
Principles and procedures pertaining to business investment activity,
?nancial decision-making, ?nancial statement analysis, valuation, ?nancial
planning, capital asset acquisition, cost of capital, ?nancing strategies.
Prerequisites: 202, CSCE 120, ECON 151, 152, STAT 231. (4)
305 Creating and Leading Effective Organizations
A study of how to organize and manage in today's context of changing
internal and external demands and expectations, with a strong emphasis
on competencies and practices which enhance teamwork. (4)
308 Principles of Marketing
A study of marketing concepts, principles, and contemporary issues in
small and large businesses, as well as nonprofit organizations. Particular
attention to service-related concepts, principles, and issues found
to predominate in these organizations. (4)
309 Managing Value Creating Operations
The study of the organization and management of economic value producing
processes in service and manufacturing businesses. Prerequisites:202,
ECON 151, 152, MATH 128. (2)
310 Information Systems
Introduction to information technology and information systems from
a management perspective. Emphasis on strategic use of technology and
systems, and impacts on corporate strategy, competition, organizational
structure, and the firm's value creation process. Prerequisites: 202,
CSCE 120. (2)
320 Accounting Information Systems
Study of the flow of information through an enterprise, the sources
and nature of documents, and the controls necessary to insure the accuracy
and reliability of information. Prerequisite: 202. (4)
321 Intermediate Accounting I
Concentrated study of the conceptual framework of accounting, valuation
theories, asset and income measurement, and financial statement disclosures
in the U.S. and abroad. Prerequisites:
202. (2)
322 Intermediate Accounting II
Additional study of valuation theory. Advanced issues in asset and income
measurement and financial statement disclosure. Includes evaluation
of U.S. positions relative to those of other nations and international
agencies. Prerequisite: 321. (2)
323 Cost Accounting and Control Systems
A critical examination of systems for cost accounting and managerial
control. Emphasis on development of skills to critique cost and control
systems and to understand the dynamic relationship between systems,
operations, strategy, and performance evaluation. Prerequisite: 203.
(4)
327 Tax Accounting I
Study of income tax concepts, regulations and tax planning principles.
Emphasis on individual income taxation. (2)
335 Financial Investments
In-depth exploration of fundamental principles governing the valuation
of particular securities, and knowledgeable construction, management,
and evaluation of portfolios. Prerequisite: 302. (4)
342 Managing Human Resources
Detailed coverage of personnel/human resource procedures in the U.S.
and other countries. Prerequisite: 301. (4)
343 Managing Reward Systems
Detailed examination of reward system development and practices. Prerequisite:
301. (4)
352 Global Management
Integrated study of decisions and challenges faced by managers in large
and small companies as they do business globally. Competencies involved
in communicating and negotiating across cultures. Prerequisite: ECON
331. (4)
355 Managing Global Operations
Study of practical issues in operating globally using case studies.
Prerequisite: 352. (4)
358 Entrepreneurship
Intensive study of issues and challenges associated with start-up, growth,
and maturation of a new enterprise. Emphasizes reduction of risk through
planning for and assessing possible future conditions. (4)
363 Consumer Behavior and Promotional Strategy
Study of how buyers gain awareness, establish purchasing criteria, screen
information, and make decisions. Promotion topics include defining target
audience, message design, media selection, budgeting, evaluating the
promotion mix, and a field project. (4)
365 Sales and Sales Management
Professional selling-prospecting, active listening, benefit presentation,
objection handling, closing and territory management. Also covered are
territory design, hiring, motivating, and evaluating sales personnel.
(4)
369 Internet Marketing
Internet marketing including revenue sources, pricing approaches, product/service
offerings, recasting intermediary functions, and web site integration
with promotional mix. Emphasis on strategic marketing implications of
e-tools to reach and serve both consumer and business markets. Prerequisite:
308. (4)
375 Introduction to Information Management
Focus on the basic concepts and models of information management and
the information economy including such areas as business processes,
the hierarchy of systems from transaction processing through decision
support systems, and the impacts of networks and the Internet. (4)
376 Ethical Issues in Information Management
Focus on the ethical principles and power relationships that relate
information management and decision making to society. Discussion of
the major tensions among business, economic, and social objectives as
related to the use and misuse of information technology. (2)
377 Data Base Applications in Business
The concepts, strategy, and features of data base design and management
for applications in economic organizations. Focus on how data base applications
support decision processes. (4)
378 Electronic Commerce
The managerial, organizational, and technical challenges of electronic
transaction and communication systems among customers, distributors,
and suppliers. (4)
400 Business Law
Exploration of the legal issues inherent in the business environment.
Designated sections of this course will include emphases which are aligned
with the School of Business concentrations. These include: accounting/?nance,
marketing, human resource management, information management, and international
business. (4)
405 Law of the Financial Marketplace
Designed for students whose interests are in finance, accounting, personal
financial management, or similar fields which demand an understanding
of the laws affecting financial transactions. (4)
406 Law of the Workplace: Employees, Employers, Their Rights and
Responsibilities
Exploration of legal issues which arise in the workplace. Analysis of
the impact of employment-related statutes and cases on business. (4)
407 Law of the Marketplace: Consumers, Companies, and Products
Legal issues found in marketing practices and the regulatory framework
surrounding them. (4)
408 International Business Law
An overview of the law involved in conducting a world business. (4)
422 Consolidations and Equity Issues
Concentrated study of equity measurement including the accounting aspects
of partnerships, corporations, and consolidations. Also includes accounting
for multinational corporations. Prerequisites: 320, 322. (2)
423 Accounting for Not-for-Profit and Governmental Entities
Study of fund accounting, including its conceptual basis, its institutional
standard setting, framework, and current principles and practices. Prerequisites:
202, CSCE 120. (2)
424 Auditing
Comprehensive study of auditing concepts and procedures. Prerequisites:
320, 322. (4)
427 Tax Accounting II
Concentrated study of income tax concepts, regulations, and tax planning
principles. Emphasis on business taxation. Prerequisites: 202, 327,
CSCE 120. (2)
430 Entrepreneurial Finance
Financial strategies unique to the creation and/or expansion of small,
closely held businesses. Prerequisite: 302. (4)
437 Financial Analysis and Strategy
Intermediate treatment of managerial ?nance topics.
Prerequisite: 302. (4)
438 Financial Research and Analysis
Seminar course directed at current issues and developments. Prerequisite:
302, and at least one upper-division Business pre?x elective from the
list of Financial Resources Management concentration courses. (4)
442 Leadership and Organizational Development
Experiential course designed to explore the principles of organi-zational
development. Preparation of students to be leaders in effective, systematic
planned change programs. Prerequisite: 305. (4)
445 Quality Improvement Strategies
Examination of quality improvement strategies used by American businesses
to meet customer requirements and improve corporate performance. Prerequisite:
305. (4)
449 Current Issues in Human Resource Management
Seminar course focused on current issues and developments in managing
human resources. Advanced business students, in consultation with the
instructor, will select appropriate topics for research and discussion.
Prerequisite: 301. (4)
460 International Marketing
Introduction to marketing problems and opportunities in an international
context. Investigation of economic, cultural, and business forces that
require changes in marketing plans for international companies. Prerequisites:
308, junior standing. (4)
467 Marketing Research
Investigation of techniques and uses of marketing research in the business
decision-making process. Research design, survey methods, sampling plans,
data analysis, and field projects. Prerequisites: 308, CSCE 120, STAT
231. (4)
468 Marketing Management
An integrated application of marketing mix concepts in a competitive
business simulation. Applying marketing strategies, developing a business
plan, and constructing an annual report. Prerequisites: 308 and one
upper-division marketing class. (4)
478 Information Management Seminar
Advances in information technology and their impact on organizational
and business strategies with particular emphasis on the challenges of
project design and implementation. Prerequisites: 310, 375. (4)
485 Study Abroad
PLU-sponsored academic or experiential study in other countries. Prerequisite:
junior standing. (1-32)
486 Study Abroad
PLU-sponsored academic or experiential study in other countries. Prerequisite:
junior standing. (1-32)
488 Special Topics
Seminar on specifically selected topics in business. (1-4)
489 Special Topics
Seminar on specifically selected topics in business. (1-4)
491 Independent Studies
Individualized studies in consultation with an instructor.
Prerequisites: junior standing and instructor approval. (1-4)
495 Internship
Application of business knowledge in ?eld setting. Credit granted determined
by hours spent in working environment and depth of project associated
with the course of study. Pass/fail. (1-4)
499 Capstone: Strategic Management - SR
Study of managing organizations from the perspective of strategic decision
makers. Formulation, implementations, and assessment of strategies and
policies aimed at integrating all organizational functions in support
of major objectives. Prerequisites: 302, 305, 308, 309, 310; senior
standing. (4)
503 Understanding and Managing Financial Resources
Integrated study of financial decision-making variables (both book and
market), the relationships among them, and relevant decision theories/models.
Primary perspective is that of the manager, rather than the accountant
or the external investor. (4)
504 Legal and Ethical Environment of Business
Background for understanding and acting upon the legal and ethical issues
decision makers in the business world face today. (4)
505 Managing Effective Organizations
Examines how leaders manage four sets of factors to achieve organizational
effectiveness: the organization's internal environment, the organization's
environmental context, cultural differences, and change. (4)
511 Managerial Accounting
Focuses on the strategic and supporting roles of management accounting
in the measurement of economic performance and in monitoring and delivering
value to customers. Prerequisites: 503, ECON 500. (2)
512 Value Creation: Operations and Information Systems
An integrating framework of how operations and information systems create
value in a business and impact the firm's value chain and extended enterprise.
Prerequisites: 503, ECON 500. (4)
513 Marketing and Value Creation
Marketing in a contemporary business, treating marketing strategy and
decisions required to create value and fulfill the objectives of traditional
(manufacturing), service, and e-commerce businesses in a global context.
Prerequisites: 503, ECON 500. (2)
535 Financial Investments
Emphasis on concepts, principles, and issues relating to individual
securities. Prerequisites: 503, ECON 500. (4)
537 Decision Models and Strategies for Financial Managers
In-depth examination of risk-return relationships in the construction/revision
of real asset portfolios and associated financing strategies. Prerequisites:
503, ECON 500. (4)
540 Effective Negotiations
Approaches negotiation from a complex organizational viewpoint in a
global economic context rather than solely a buy-sell approach. In an
integrating approach, demonstrates the strategic nature of how to think
like a negotiator. Prerequisite: 505. (4)
541 Managing Innovation and Technology Change
Focus on the planning and implementation of major new technologies,
processes, or systems which pose significant uncertainty and the necessity
for fundamental change in the organization's design, culture, and industry
structure. Prerequisite: 505. (4)
542 Management of Change
Detailed examination of techniques for diagnosing opportunities requiring
change. Planning, implementing, intervening, and evaluating changes.
Emphasis on the problem assessment skills of internal change agents.
Prerequisite: 505. (2)
545 Continuous Improvement Strategies
Focus on managing for quality, including organizational analysis, process
development, and selection of improvement tools.
Prerequisite: 505. (2)
549 Contemporary Human Resource Management
Seminar addressing current issues in human resource management. Prerequisite:
505. (2)
553 Transnational Management
Examination of ways in which traditional approaches to globalization-multinational
adaptation, worldwide technology transfer, and global standardization-may
be synthesized into transnational strategy and practice. Prerequisite:
505. (2)
555 Knowledge Management
Strategies and systems to develop and leverage organizational knowledge.
Knowledge management addresses the creation, acquisition, processing,
transfer, and integration of knowledge to improve operational effectiveness
and competitive advantage. Prerequisite: 505. (4)
558 New Venture Management
Examines the entrepreneurial skills and conditions needed for effective
new business start-ups whether independent or within larger organizations.
Prerequisite: 503. (4)
564 Managing Services Marketing
Services now constitute more than 75% of domestic GDP and employment.
Consideration of the demand and characteristics of services, focusing
and positioning the service organization, listening and responding to
the service customer, implications of e-commerce, and challenges to
improving service. Prerequisites: 503, ECON 500. (4)
566 Developing New Products and Services
Study of the process required for developing a new product or service.
Prerequisite: 512. (4)
574 Advanced Service and Manufacturing Delivery Systems
Managerial and operational challenges of advanced service and manufacturing
systems. Prerequisites: 507, 512. (2)
575 Electronic Commerce
Electronic commerce as a critical delivery system for products and services
throughout the entire business ecosystem. Managerial, technological,
and organizational challenges of establishing and doing business in
the digital economy. Prerequisites: ECON 500, 520. (4)
577 Project Management
Study of the unique conditions, challenges, requirements, and techniques
associated with designing and managing major non-repetitive undertakings.
Prerequisite: 505. (2)
579 Technology Commercialization and Transfer
Nature, process, and impact of commercializing new technologies and
technology transfer. Explores the framework for "getting the mind
to market"-examining successes and failures of various companies.
Prerequisites: 505 and ECON 500, 520. (2)
580 Technology Strategy and Competitiveness
Concepts and methods for competitive strategy for organizations in hypercompetitive
environments, with short product life cycles and short time to market.
Emphasis on strategic choices that create sustainable advantage. Prerequisites:
504, 505, 511, 512, 513; ECON 500, 520. (4)
587 Special Topics
Selected advanced topics. (2-4)
588 Special Topics
Selected advanced topics. (2-4)
590 Strategic Management in a Global Context
An integrated study of business strategy formulation and implementation
under conditions of continuing economic, technological, and competitive
change in the global marketplace. Explores industry, competitive, and
company analysis. Prerequisites: 500, 504, 505, 511, 512, 513. (4)
591 Independent Studies
Individualized reading and studies. Minimum supervision after initial
planning of student's work. Requires prior approval by MBA program director
and consent of instructor. (1-4)
595 Internship
Application of business knowledge in a field setting. Graded pass/fail
only. Requires prior approval by MBA program director and consent of
instructor. Pass/fail. (1-4)