NASA executive launches new MBA program
BY SUSAN MARTENSEN
There's no program like it
in the Northwest," said Jim Albers, a senior
executive on loan from the NASA-Ames Research Center. Albers has been
instrumental in developing PLU's new MBA in Technology and Innovation
Management. He will also teach TIM courses during the 1996-97 school
The new program offers an MBA degree focused on technological issues. The program benefits both non-technical employees who want a deeper appreciation of technical management issues, and technical employees who want a business education that has greater relevance to their careers.
This program is of prime interest to local companies involved with biotechnology, aeronautics, wood products, software, electronics, manufacturing, telecommunications, and health care... it is vital today to know how to succeed in the global high technology marketplace.
The courses use cases, simulations and teaching materials tailored to industries such as: software and information systems; biotechnology and biomedicine; electronics and aerospace; manufacturing; telecommunications; and environmental technology.
TIM students take the full complement of MBA core courses plus required courses in strategic management of technology, managing innovation and technology change, and management of information technologies and systems. Electives are selected from such courses as advanced service and manufacturing and delivery systems, development of new products and services, continuous improvement strategies, and others.
"The strength of the new program is that it is built on the foundation of a well-designed MBA core that is part of a leading-edge curriculum," said Albers, who brings 30 years experience in the development and management of high technology and collaboration with US and international industry, other government agencies and universities.
"This program is of prime interest to local companies involved with biotechnology, aeronautics, wood products, software, electronics, manufacturing, telecommunications, and health care," added Albers. "Quite simply it is vital today to know how to succeed in the global high technology marketplace."
For a brochure or for more information, call Jan Dempsey, director of graduate programs, 206-535-7250, or e-mail the PLU School of Business, email@example.com, or visit the school's web site at http://www.plu.edu/busa/sob.html.
Susan Martensen is director of communications and external relations for the PLU School of Business.
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