[Pacific Lutheran Scene]
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-- Feature --

Letters to the Editor

Early Scene format changed Mooring Mast production for the better

Editor:
First, thanks for your good work. The magazine looks great. I'd like to share a little bit of history on similar changes the Mooring Mast underwent in the early '70s.
      In 1971-72 as editor of the Mooring Mast, I initiated two significant changes based upon the good work of Jim Peterson and Scene. The tabloid format of Scene allowed radically reduced printing costs through a printer in Kent. Realizing the amount of money the Mooring Mast could save, we purchased IBM typesetting equipment, which allowed us for the first time to do our own typesetting and paste-up. Before this we dragged copy to the typesetters in Lakewood, then went back two days later for galleys, then made corrections and did dummy paste-ups, then brought the paste-ups back to Lakewood for them to do the final keyline and printing, which was done on an expensive sheet-fed press.
      Through these changes we knocked two days off the production schedule, eliminated tons of trips to Lakewood, gained complete control of the layout and began a tradition of racing off to Kent on Thursday nights to put the paper to bed. The Mast was run during a slow press time in the late night hours, and we had it back on campus by 10 am Fridays.
      All that happened because Scene gave us a good idea, and it exploded new possibilities for us. I have no idea how the Mast is done currently but I thought you might enjoy knowing how a former editor impacted my life.

Rev. John H. Beck '72
Portland, Ore.

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