Fall 2002

Admissions publications bring new message to prospective students

By Drew Brown

Prospective PLU students now receive a bigger and brighter viewbook and redesigned admissions materials that follow a new theme of what they will find at PLU: Challenge Support Success

The Admissions Office, along with University Communications, created the new publications over the last year.

The first publication in the new era is the search mailer, a small booklet given to prospective college students that allows them to request a viewbook. Published and sent out in early 2002, indications are that students are responding well-requests for viewbooks are up 60 percent from the previous year's mailer.

The new viewbook was printed this summer. It is much bigger than previous versions: 64 pages compared to 24. Rewritten and redesigned, it follows a new color scheme, contains dozens of new photographs and tells the personal success stories of students and alumni.

"We're excited to put in the hands of prospective students a viewbook that contains a rich tapestry of our students' experiences with PLU," said Laura Polcyn '74 '79, vice president for Admissions and Enrollment Services.

The new publications also take advantage of PLU's expansive Internet presence, linking students to several dozen PLU Web sites.

The outreach continues this fall with a series of postcards, which closely focus on individual students from diverse backgrounds, and brand new publications for prospective international and transfer students.

Go to encore! to learn more about PLU Admissions.

Fall 2002 Scene Copyright © 2002 Pacific Lutheran University
Credits ~ Last Updated 10-22-2002 ~ Comments