The primary purposes of Pacific Lutheran University's student media organizations are:
1.To provide outlets for student writing, graphics, photography, video, digital technology, and audio;
2.To provide for the exchange of information and opinions;
3.To record life at PLU;
4.To offer students a media experience in a professional setting;
5.To learn accepted standards of mass media in society as prescribed in The Society of Professional Journalists – Code of Ethics.
The Student Media Board encourages feedback from all in the PLU community.