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460: International Marketing

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Recommended Resources for International Marketing

Core Article Indexes
Selected Books: Markets and Country Research

Selected Books: Global Cultures and Doing Business in Them
Core Resources for Country Research

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Search Terms to Try
  • Business
  • Economic indicators
  • Export marketing
  • Intercultural communication (combine with a keyword search on business)
  • International business
  • International business enterprises
  • International marketing
  • International trade
  • Marketing
… and combine them with the country (e.g. Costa Rica) or region (e.g. Latin America) you’re interested in.