|
Skill |
Written |
Oral |
|
Develop |
 | Define the purpose of the communication (to inform, to persuade, to
move to action) |
| Know and understand your audience (what to say, how to say it, to
whom you say it) |
| Organize the content and develop the ideas and style as appropriate
to your audience |
|
| Define the purpose of the communication (to inform, to persuade, to
move to action) |
| Know and understand your audience (what to say, how you say it, to
whom you say it) |
| Organize the content and develop the ideas and style as appropriate
for your audience |
|
|
Prepare and Practice |
| Organize paragraphs and sections |
| Choose appropriate language and transitions between paragraphs and
sections |
| Use a standard style and adhere to rules of grammatical structure |
| Capitalize and punctuate all sentences appropriately |
| Prepare a draft and read it aloud |
|
| Organize the various parts of the communication |
| Choose appropriate language and transitions between parts of the
communication |
| Use a standard style and adhere to the rules of grammatical
structure |
| Ensure visual aids are appropriate, complete, and error free |
| Practice out loud |
|
|
Deliver |
| Deliver document to receiver |
| Use style appropriate to audience |
|
| Deliver communication to audience |
| Use a variety of delivery skills (e.g. extemporaneous, impromptu) |
| Express yourself clearly |
| Use body and voice to increase audience’s understanding |
| Be aware of nonverbal communication—own and others’ |
| Establish and sustain eye contact with the other(s) |
|
|
Measure and follow-up |
|
Measure results |
|
| Measure results |
| Answer clearly and fully any audience member’s questions |
| Offer and accept constructive, accurate feedback to self and others
|
|
