Competencies Showcased: marketing knowledge and skills, leadership, teamwork, strategic, critical, and creative thinking, effective written and oral communication skills, client relationship management skills
I led a team and was the contact for our clients for this project. We developed a strategic marketing plan aimed at increasing attendance to the organization's summer programming. The plan addressed issues of branding, integrated marketing communications, and the introduction of a new internship program. The plan was presented to Washington Business Week's executive board, staff, and key members of its board of directors.
Competencies Showcased: marketing and marketing research skills, leadership, teamwork, professionalism, effective written and oral communication skills, use of SPSS Software
I was the leader and
team contact for this project working directly under the VP of
Marketing at United Way of Pierce County. Our goals were to identify
1. The demographics of their donor base
2. Donor and general public reasons for donating
3. What other organizations donors and the general public give to
4. How much donors and the general public give to various organizations, and
5. By what means they prefer to donate to those organizations.
Our
team conducted written surveys at several locations in the community as
well as conducting an online survey which returned around 500 responses
out of a little over 2000 requested. All of the data was then
analyzed using the SPSS statistical analysis program.
The
results were presented to members of the organization's executive
board, including the President and CEO, and the entire marketing team.
Our work has helped the organization to better understand their current
and potential donors and to develop more informed and targeted
marketing strategy in the future. The effect will benefit all of
Pierce County.
The following is a copy of two congratulatory
emails sent to our professors and to me regarding this project. The
first is from Constance Swank, VP of Community Education & Resource
Development at UWPC, and Alicia Chapman, Senior VP of Marketing and
Community Relations at UWPC. The second is from Kurt Jacobson,
President of JayRay Communications Consultancy and member of United Way
of Pierce County's Marketing Team: Congratulatory Emails
Competencies Showcased: understanding of ethical practices in marketing and business, effective written communication skills, critical and creative thinking
In this assignment, I took on the role of the VP of Marketing at Unilever and wrote a letter to my colleagues regarding the ethical issues regarding the marketing and sales of its skin whitening products which encourage racial discrimination in India. I also discussed how the marketing tactics were negatively effecting the company's brand, positioning, and public relations. I then proposed a new strategic marketing direction that would both eliminate the ethical dilemma and allow Unilever to change its image, expanding into untapped markets with new products and ultimately raising sales and revenues.
Competencies Showcased: teamwork, understanding of ethical practices in business, effective written communication skills, critical and creative thinking, global perspectives, understanding of stockholder vs. stakeholder theories, use of Microsoft Publisher.
This article was the culminating project for my Current Issues in Human Resource Management course. In it, I worked with a classmate from China to research and assess the issue of excessive executive pay from the perspectives of the government, stockholders, stakeholders, and CEO's themselves. We interviewed four current or past executives to gain their opinions including Carolyn Corvi, VP and General Director of Aircraft Production at Boeing, Carol Ptak, past IBM Global Executive for Small and Medium Businesses and People Soft VP and Global Industry Executive for Manufacturing and Distribution Industries, Gus Whalen, CEO of the Warren Featherbone Foundation, and Fred Wolf, former Regional Remediation Manager and Regional Environmental Affairs Manager of Total Petrochemicals Inc. We also researched and presented on how executive pay is perceived and determined in Asian societies.
Competencies Showcased: critical and analytical thinking, written communication skills, liberal arts emphasis
This paper is a philosophical analysis and defense of St. Thomas Aquinas's definition of evil. Most definitions of evil are perceived by many to suffer from subjectivity because they are restricted to the realm of morality and typically follow the tenants of a specific religion or culture. I show how the application and support for Aquinas’s definition reaches outside the limits of Christianity by applying to both alternative theological perspectives and science.