Whether natural or paper, all beards are welcome on Bjug Day!

You're invited to join our entire campus and Lutes around the world to honor the bearded man who made PLU possible, the Rev. Bjug Harstad. More than a century ago, our intrepid founder journeyed through the frozen Yukon in hopes of bringing home gold for Pacific Lutheran Academy. Today, we carry on his legacy of resilience and determination by raising funds for student scholarships. On Bjug Day, hundreds of PLU alumni and friends make donations to support your PLU experience. Celebrate the day with us by bringing your Bjug mug to the Gray Area of the AUC on October 13 between 10 am and 1 pm for a cup of coffee, cocoa or tea on us. And remember to share your beard photos on social media using #bjugday.