Consumer Behavior Survey

INTRODUCTION: My name is Frederick Fisher and I am an undergraduate student in the school of business at Pacific Lutheran University, working under the supervision of Dr. Nancy D. Albers-Miller. You must be 18 years of age or older to participate in this survey. You may choose to participate or not. You may answer only the questions you feel comfortable answering, and you may stop at any time. If you do not wish to participate, you may simply exit this survey, with no penalty to yourself. If you do participate, completion and submission of the survey indicates your consent to the conditions that follow.

PURPOSE: The information gathered from this survey will be used to better understand consumer behavior and will be presented at an academic conference.

PROCEDURES: You will be asked a series of questions about how much you like to think about problems or work with complex puzzles. You will then be given two separate advertisements, one including a vacation trip and one including a laptop. You will then be asked a series of questions about your attitude of the advertisement you were given and your intent to purchase the product.

RISKS, INCONVENIENCES, AND DISCOMFORTS: There are no known major risks to your participation in this research study.  It may be inconvenient for you to fill out a long questionnaire.

POTENTIAL BENEFITS: There are no known benefits to you in participation of this survey.

ANONYMITY: Records of information that you provide for the research study and your personally identifying information (name or other characteristics) will not be linked in any way.  It will not be possible to identify you as the person who provided any specific information for the study.

Please do not put your name on this form. The survey should take approximately 10 minutes to complete. Any questions or concerns should be directed to the principal investigator, Frederick Fisher at, or Dr. Nancy D. Albers-Miller If you have any additional questions or concerns about this study or your rights as a study participant, you may also contact the Human Participants Review Board, Pacific Lutheran University through the Provost’s Office at (253) 535-7126 or at You may right-click before submission to save or print this document in order to have this record in your personal files.

To begin this survey, please select your birth month below. If you do not wish to participate, please exit the browser.