Are you a small business owner looking to connect with your clients? Does social media seem the ideal way to connect the community to the services your non-profit provides? Are you unsure of how best to build your online network?
Social media has a myriad of uses and benefits, but carries with it ethical considerations, strategic decisions, and technical challenges. In our workshops, participants work with experienced social media professionals to hone their skills and maximize their use of various social media platforms. Check back regularly as we expand our offerings to touch on more industries and levels of experience.
Pacific Lutheran University
12180 Park Avenue South
Tacoma, WA 98447
Social Media 101
If you’re not sure where to start with social media or you’re looking for a refresher on the basics, “Social Media 101” is a great place to start. This short, hands-on workshop introduces participants to the current social media landscape, basics of a few platforms, and common stumbling blocks. Exact content will vary slightly depending on interest and skill level of registered participants.
“Social Media 101” is designed as a pre-workshop to “Maximizing Your Impact with Social Media” and/or other topic-based workshops like “Advertising & Analytics.” We recommend novice and beginner social media users to take both workshops together, while intermediate users may just wish to take the topic-focused workshops.
Advertising & Analytics
Take a deeper dive into how to use social media to promote your business, organization, services, or products through advertising, as well as how analytics can be used to evaluate the effectiveness of those promotions and the overall impact of your social media presence. This workshop will have 90 minutes of instruction and practice followed by 30 minutes of active workshop time with the instructor. While it is not required, we do recommend that you have/have administrator access to at least one active social media account to make the most of the workshop.
Novices/beginners should take the pre-workshop “Social Media 101” before “Advertising & Analytics.”
Fundraising with Social Media
Social media has become a major force in fundraising, both on individual and organizational levels. Learn about options available for fundraising through social media, the basics of setting these up, important considerations when doing so, strategies for connecting with potential donors, and other aspects of raising money for your organization. This workshop will have 90 minutes of instruction and practice followed by 30 minutes of active workshop time with the instructor. While it is not required, we do recommend that you have/have administrator access to at least one active social media account to make the most of the workshop.
Novices and beginners should consider taking “Social Media 101” and/or “Maximizing Your Impact with Social Media” before this workshop.
Maximizing Your Impact with Social Media
In this half-day workshop, join us to learn how to use social media in a professional and ethical manner. You’ll learn best practices in creating and managing social media accounts, identify the best channels to reach your target audience, and gain hands-on practice setting goals and strategies.
“Maximizing Your Impact with Social Media”: $145*
“Advertising & Analytics”: $100
“Social Media 101”: $50
*Discounts available for PLU alumni and current students. Contact Continuing Education prior to registering for the discount code.
Meet Our Instructor
Candice Richardson has spent the last 15 years as an executive with Brave New World Enterprises, and currently holds the position as Executive Vice President of the company. In this role, she manages and oversees the music and film production, management, marketing, and media and promotions divisions as they relate to products, projects, and events for music and creative artists, as well as brand clients of all backgrounds including fitness, retail, education, and more.
Having received a B.A. in Communications with an emphasis in Journalism from the University of Washington, Candice understands the importance of story-telling, especially the role it plays in brand building, and is passionate about helping to cultivate bold and impressionable stories that are high quality, leave lasting impact, and result in strong consumer intimacy across social media platforms.
Candice’s specialties include media relations feature writing, social media, branding and identity, and communication.