Are you a small business owner looking to connect with your clients? Does social media seem the ideal way to connect the community to the services your non-profit provides? Are you unsure of how best to build your online network?
Social media has a myriad of uses and benefits, but carries with it ethical considerations, strategic decisions, and technical challenges. In our workshops, participants work with experienced social media professionals to hone their skills and maximize their use of various social media platforms. Check back regularly as we expand our offerings to touch on more industries and levels of experience.
Dates: Spring 2018
Pacific Lutheran University
12180 Park Avenue South
Tacoma, WA 98447
Better Nonprofit Fundraising: Storytelling through Social Media
Social media has a myriad of uses and benefits, but inspiring the urgency to give can be tough. In this one-day workshop, join us to learn how to use social media to increase exposure, as well as practical steps to build your social media storytelling tools to increase your fundraising capabilities. We will explore the major social media platforms (Facebook, LinkedIn, Twitter, Instagram, and Snapchat) as vehicles for nonprofits to reach their members, volunteers, and donors.
- Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising.
- Outline the key questions nonprofits should consider as they launch fundraising campaigns on social media.
- Discuss the strengths and weaknesses of social media platforms.
- Discuss the costs involved in social media.
- Find and write great stories.
- Create stunning visual content.
- Broadcast your story live.
- Explain the importance of establishing social media policies for your nonprofit.
- Know the science of social media analytics.
- Invest and grow your social media staff.
Every participant receives a Certificate of Completion at the end of the workshop.
Maximizing Your Impact with Social Media
In this one-day workshop, join us to learn how to use social media in a professional and ethical manner. You’ll gain knowledge of the major players in the social media landscape, identify the best channels to reach your target audience, and gain hands-on practice setting goals and strategies. Every participant receives a Certificate of Completion at the end of the workshop.
Meet Our Presenters*
Tessa Shaw has a diverse background in customer service, ad design, technology, and marketing – a tech junkie with a passion for helping businesses succeed. Through her consulting company (Asset Muse), she helps local businesses with their social media and marketing efforts. Recent local clients have included Business Examiner Media, Pacific Raceways, and the Washington State Fair. In 2016, Tessa conducted a series of social media workshops for the Tacoma Pierce County Chamber of Commerce.
Before striking out on her own, Tessa worked with the Business Examiner’s advertising sales team and as the Social Media & Digital Manager. She has also experience in non-profit, disability services, yellow page, and retail customer service industries. Tessa holds a Bachelor of Arts from the University of Washington – Tacoma.
Cathy Morris is a PLU alum who received her Bachelor of Arts in Communication. She went on to earn a Master of Communication in Digital Media from the University of Washington. Cathy is currently the Digital Communications Manager at the Burke Museum in Seattle where she implements social media engagement strategies and leads the organization’s digital marketing efforts.
*Each workshop will be facilitated by one presenter, as indicated on the course schedule and registration page.
*Discounts available for PLU alumni and current students. Contact Continuing Education prior to registering for the discount code.