Build your brand

learn the world of analytics

Retool your career for the data-driven age

The field of big data is new and changing fast. Everything can be measured. Become an expert in understanding what the data says and how to use it, and land a job in marketing analytics.

Barista Creations

MSMA grad turns break-time Instagram photos into corporate dream job

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Master of Science in Marketing Analytics

The MSMA is an innovative analytical degree.

Be career ready in 9 months

Work with industry clients to solve real business problems

Know how and why to capture data and understand how to analyze the data

Formulate data-driven recommendations to advance business strategies


Students from any academic background may apply