PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way
By Kari Plog '11
PLU Marketing & Communications
TACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).
Marty’s Reformation Station is an app developed by the university’s Marketing and Communications division that’s ready to download now.
It serves as a map for an on-campus treasure hunt — the gold nuggets are fun and interesting facts about Martin Luther and the Reformation movement, and the pot of gold at the end comes in the form of big prizes.
Starting Oct. 3, Lutes who download Marty’s Reformation Station will receive a new location clue in the app every weekday in October. Then, the countdown begins. Hurry, because you won’t be the only one on a journey toward enlightenment.
Once you find the location, look for the clever Martin Luther statues designed by Associate Professor of Art and Design, Spencer Ebbinga. Once you’re near the statues, the app will unlock a fact about Luther, the revolutionary theologian who launched a movement of reform that continues to this day.
The first three Lutes to unlock all the locations and show proof of their quest to a MarCom representative near Campus Concierge (on Nov. 1, starting at 7:30 a.m.) will receive a prize: a $500 Amazon gift card for first place, $250 gift card to the new Lute Locker for second place and $100 to the Lute Locker for third place.
This engaging way to teach the PLU community about Luther and his revolution is one of many ways the university is marking the 500th anniversary of the Reformation. A yearlong series called Re•forming will culminate on Oct. 31, 2017, exactly five centuries after Luther first shared The Ninety Five Theses with the world.
The app is available for Android and iPhone devices. Download it today and learn more about the movement that continues to inspire our mission.
Editor’s note: Marketing and Communications staff and university officers are ineligible for prizes, but all are encouraged to participate!