MSMR students in class.

Admission Requirements

The PLU School of Business graduate programs are competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant. Applications may be evaluated based on multiple factors such as equivalence to admission standards, a promise of success in graduate school, qualities of good character, quantitative ability, and potential contributions to the educational mission of graduate study.

Application Priority Date:  March 15.  Applications received after this date may be considered on a space-available basis.

Applicants must submit:

  • Standard application or Fast Track application
  • GMAT or GRE (standard application), in rare circumstances may be waived, contact the Program Director
  • Statement of Professional Goals (standard application)
  • Resume (standard application)
  • Official transcript (standard application)
  • Two letters of recommendation (standard application)

International applicants must also submit:

  • TOEFL or IELTS score report, determination of English proficiency is at the sole discretion of PLU
  • I-20 Evaluation Documents
  • Declaration of Finances

An interview may be requested.

MSMA Contact

For more admission information about the Master of Science in Marketing Analytics contact MSMA Program Director Mari Peterson at