Why Marketing Analysts are Game Changers for Business

Companies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy . Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is…

Faculty Spotlight: Catherine Ha

Dr. Kyoungnam Catherine Ha is an accomplished researcher and professor in the field of marketing analytics, with publications and honors in the U.S. and abroad. But when she was young, her aspirations were in a different direction. “Believe it or not, I wanted to be…