Welcoming Our 2018 MSMR Candidates

We would like to welcome the 2018 Master of Science in Marketing Research Candidates. This cohort of nine with backgrounds in business, psychology, communications, and more is looking forward to a year of learning what it means to be a marketing researcher. Please join us…

Netnography: Obtaining Social Media Insight

Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

Starbucks’ Use of Market Research Propels the Brand

Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long,…

Getting to Know the Alumni – Nicole Wassynger

Nicole Wassynger, 2017 MSMR Graduate, loved her experiences working with real-world clients. She encourages current and prospective MSMR candidates to take responsibility for their education, ask questions, and network. What was your favorite project you completed while in the MSMR program? I’m probably the only…

MSMR Candidates Work With Washington Traffic Safety Control

The Goal: Reduce Traffic Deaths in Washington State to Zero As a client project in this year’s Marketing Management course, the 2018 cohort is working with the Washington Traffic Safety Commission (WTSC). WTSC has a goal of ending traffic deaths and serious injuries by 2030. Crashes…

Getting to Know the Alumni – Nichole Clifford

Nicki Clifford, class of 2017 MSMR grad, gives advice to current MSMR students and emphasizes the importance of working with organizations that you believe in. Why PLU’s MSMR Program? The MSMR Program at PLU has catalyzed my growth as an academic and a professional. The…

Global Market Research Growth Highest Since 2010

Article originally published by Research Live on September 20th, 2017 THE NETHERLANDS – Global turnover of the traditional market research sector was $44.5 billion in 2016, an increase of 2.3% after inflation, according to Esomar’s annual Global Market Research Report. This is the most significant…

Getting to Know the Alumni – Chris Robson

Chris Robson, class of 2016 MSMR Graduate, discusses his experiences with the program and how it got him to where he is today. Why PLU’s MSMR Program? The PLU MSMR program far exceeded my expectations and gave me the skills I needed to grow both…

Moms Are Best Reached By Brand on Facebook With a Cause

Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs’ purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary…