Building a Career in a Data-Driven Age with PLU’s Master’s in Marketing Analytics!

Have you dabbled in a variety of roles at a number of organizations, but now want to establish a clear and valuable skill set? Or do you love your current workplace, but see a need for more strategic, data-driven decision making? Or are you looking for a new career that offers you more pay and more room to grow? A Master of Science in Marketing Analytics (MSMA) from PLU could be exactly what you need.

There’s no time like the present to build your dream career in data analytics or marketing analytics. In fact, you can be ahead of the curve, as demand and opportunities for analysts increase in the coming decade. PLU’s MSMA program is designed to give you the skills and knowledge in data analytics, creative corporate brand development, digital and social marketing to prepare you for a variety of innovative career paths.

We understand that pursuing your master’s degree may seem financially overwhelming but completing your degree now could open doors to higher paying positions as soon as one year from now. We know our MSMA alumni are highly sought after upon graduation so we would like to help make this opportunity a reality for you. With the “Build Your Career Scholarship”, you will find it more affordable to achieve your goals.

Act Now! No Essay Required

Master of Science in Marketing Analytics graduates get excellent in-demand training that leads to great-paying positions. Contact us to learn more about the scholarship and how the MSMA program will help you jump-start your career in a data-driven age.

Take the opportunity today!

Scholarship Amount


The award will be distributed over the course of the degree program, based on the number of credits registered for each term.

Interested in this scholarship? The first step is to apply for admission.

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To be eligible for this scholarship, you must first apply for admission by March 31 to start in Fall 2024.

Already applied for admission? You are eligible for this scholarship. It will be added to your financial aid package.

Why Get a MSMA?

3 Reasons

Being a data analyst is important in all fields such as healthcare, engineering, and marketing.

Learn how you can harness the power of data and ultimately, make yourself an indispensable asset to any team.

Fully Online or Hybrid Format

The MSMA program is offered as a fully online program or a hybrid program which includes some on campus classes. The program offers flexibility so students can fit their education into their already busy lives while opening the doors to the fastest growing profession in the global digital economy.

Hear from 3 MSMA graduates how they build their career in a data-driven age.

Frequently Asked Questions about the Scholarship:

This scholarship award is distributed over the course of the academic program. It helps reduce the out-of-pocket cost of your tuition for the entire degree program; up to $9,000, not exceeding the program tuition.

A portion of the scholarship will be awarded each term, based on the number of credits for which you register as a percentage of the credits required for the degree program.

You will receive a portion of the award each term until the $9,000 has been fully expended. After the $9,000 has been fully spent, scholarship funding will not be available for any additional coursework.

This scholarship can be awarded in addition to a graduate assistantship and alumni tuition discount for which you may be eligible. However, it cannot be used with other PLU scholarships, International Grant, Nordic Grant, and other international student grants.

This scholarship is not available if any single governmental benefit is covering 100% of the student’s tuition cost.

Yes. You probably should apply for federal financial aid, too. Scholarship awards will only reduce the out-of-pocket cost of your tuition, and financial aid can help pay for the rest. PLU’s school code is 003785. Detailed information is available at the Federal student aid website.

PLU’s employee tuition remission benefits cannot be used with this scholarship.