Frequently Asked Questions

What graduate business degree programs are offered?

In addition to the MSMR, PLU offers:

Master of Business Administration with the option of a general MBA or available areas of emphasis in Technology and Innovation Management, Health Care Management or Entrepreneurship and Closely Held Business

Master of Science in Finance

What is required for admission into the MSMR program?

The admission decisions are based on a holistic assessment of the individual merits of each applicant.

What are the MSMR application deadlines?

PLU is accepting applications. PLU MSMR admission is being processed for entry in the September class.  Applications are reviewed and admission decisions made monthly. To help you prepare for the start of the program and make yourself eligible for scholarships, we recommend you submit your application by March 1st.

Does the MSMR program have pre-requisites?

No, however a quantitative skill set is necessary as noted on your MSMR application essay.

When can I start the MSMR program?

The MSMR program is a full-time, 10-month cohort which begins in September.

How do I apply?

Detailed information about the application process can be found on our how to apply page.

What do I need to score on the GMAT?

The GMAT exam is a standardized assessment, delivered in English, which helps business schools assess the qualifications of applicants for advanced study in business and management.  It is an important component of the application, but not the sole deciding factor.  The GMAT exam measures basic verbal, mathematical, and analytical writing skills that you have developed in your education and work. It does NOT measure:

  • your knowledge of business,
  • your job skills,
  • specific content in your undergraduate or first university course work,
  • your abilities in any other specific subject area, or
  • subjective qualities—such as motivation, creativity, and interpersonal skills.

For more information on the GMAT and to sign up for a testing date visit

How long is the PLU MSMR Program?

The PLU MSMR is designed as a full-time program to be completed in 10-months.  Four classes are to be taken in September-December, one class in January, four classes in February-May and one class in June.

MSMR Contact

For questions regarding admission to the Master of Science in Marketing Research program contact MSMR Director Mari Peterson at