Faculty Spotlight: Catherine Ha

Dr. Kyoungnam Catherine Ha is an accomplished researcher and professor in the field of marketing analytics, with publications and honors in the U.S. and abroad. But when she was young, her aspirations were in a different direction. “Believe it or not, I wanted to be…

Getting to Know the MSMR Candidates – Matthew Dixon

Matthew Dixon, 2019 MSMR Candidate, discusses his experiences with the program and gives advice to future MSMA students. What has been your favorite project that you have worked on so far during the MSMR program? The capstone project I’m currently working on has been my…

Top Three Marketing Trends in 2019

Originally posted by Martech Advisor on December 31, 2018 by Yoli Chisholm Yoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year. The world of marketing was a very different place 10 years ago.…

PLU School of Business renames its Marketing Research graduate program

TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in Marketing Research program will be renamed the Master of Science in Marketing…

MSMR Students En Route to Safer Roads

PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

MSMR Graduates Return to the Classroom

With the family-like learning environment, it is no surprise that MSMR students and graduates feel a certain connection to their professors, classroom, and university. Its a connection like this that brings graduates like Riley Funk ’16 and Hansel Doan ’17 back into the classroom to…

Networking: Best Done With the Right Questions

Networking: Best Done With the Right Questions Knowing the right questions to ask is half the battle in any situation. When networking and making connections, the following questions originally posted by Princeton University’s Career Services department are a great place to start. Remember, any connection…

Why Chatbots Are the Future of Market Research

Originally published by American Marketing Association on October 1, 2017 by Kate DuHadway Just as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it’s…

Help! How Do I Find a Job in Marketing Research?

Anyone who has spent time looking for a job knows that the job search process can make you feel lost. Lucky for us, Marketing Researchers are in high demand, you just need to know what to search for. According to the Bureau of Labor Statistics,…