Marketing and Communications
Kari Plog ’11, senior editor
Kari returned to PLU in January 2016. She previously spent five years working in nearly every corner of the newsroom at The News Tribune in Tacoma. Her experience spanned from sports and news copy editing and pagination to local government, communities and breaking news reporting.
In addition, Kari’s investigative stories earned her multiple awards, including New Journalist of the Year in June 2015.
During her time at PLU, the 2011 graduate contributed to many media and leadership organizations on campus, including The Mooring Mast and MediaLab.
Kari also works part time as an adjunct faculty member at the University of Puget Sound advising the student newspaper, The Trail.
Rustin Dwyer, videographer
Rustin Dwyer joined the Marketing and Communications department in December 2014 in a desperate bid to avoid another bitter winter in New York City. He spent his last eight years there working as the staff videographer at The New York Botanical Garden in the Bronx. He has also worked with Disney, ESPN and the International Federation of Competitive Eating.
John Froschauer, photographer
John will soon hit his sixth year at PLU. Prior to his time at the university, he spent 15 years working for himself with a main client, Associated Press and APImages, but also worked with regional and international news outlets along with corporate clients.
Way back when — in 1977 — John graduated from Ohio University with a B.F.A. in photography and an emphasis on photojournalism. John mostly spent his working life as a photojournalist with newspapers or news agencies.
Simon Sung, executive creative director
Simon Sung graduated in 1990 from the University of Washington. During his tenure in the design field he has worked for various clients including Simon and Schuster, Random House, Crown, Disney, Chronicle Books, Starbucks and the National Baseball Hall of Fame in Cooperstown.
Lace M. Smith, associate vice president of marketing and communications
Lace is responsible for curating adaptive and sharable content on PLU social media. Starting in PLU’s Student Involvement and Leadership in 2005, Lace has a rooted background in connecting technology, marketing and communications with the concepts of student development.
Lace has been a facilitator for the Student Social Justice Training Institute, at multiple queer student leadership retreats and has presented at both National Association of Student Personnel Administrators conference and NASPAtech.
Chris Albert, director of web development
Chris currently leads our web team in planning, designing, developing and implementing the PLU website. He started at PLU in 2008 as a content development specialist creating different ways to tell the PLU story. Before that he spent more than two years as a reporter at the Pierce County Herald, covering Bonney Lake and Puyallup.
Logan Seelye, senior web designer
Logan graduated from Central Washington University in 2009 and did freelance work for several years. He started working at PLU in 2012. Since then, he’s been responsible for completely redesigning the university’s website, and was a huge contributor ahead of an award for outstanding design and functionality in 2015. He is also the author of the book, 10 and 90: The Tackle That Changed Everything, and an inspirational speaker. He is on a mission to share his story and positive attitude after a spinal cord injury in high school left him in a wheelchair and derailed his dreams of playing professional football.
When he’s not designing, writing or speaking, Logan enjoys going to the gym and relaxing at home with his wife, daughter and dog. They currently reside in the beautiful Pacific Northwest, and are lifelong Seattle Seahawks fans.
Hans Fleurimont, Senior Graphic Designer
Hans joined PLU as a senior graphic designer in 2016. He previously worked as a freelance graphic designer for various clients, including the University of Washington Tacoma. He earned an Associate of Applied Science in graphic design at The Art Institute of New York, as well as a bachelor’s in media art and animation from The Art Institute of Pittsburgh.
Sam O’Hara ’16, Web/UX Designer and Animator
Sam O’Hara graduated in 2003 from Western Washington University. She received her MBA at PLU in 2016, and has designed for past clients including Disney and Nickelodeon, and was Stephanie Anne Johnson’s manager and publicist during her time on The Voice.
Claudia Berguson joined the faculty of PLU in 2003. She is an associate professor in the Department of Languages and Literatures. Her primary areas of teaching in Nordic studies are migration literature, folklore, gender and equality, and Norwegian language. She worked to establish the Peace Scholars program, serving as coordinator through its first five years. Students continue to inspire her in her work as a professor, academic advisor and faculty director of PLU’s Norway Gateway program in Telemark. She was the first recipient of the Svare-Toven Endowed Professorship, through which she promoted a contemporary focus on Scandinavian migration, peacebuilding and gender equality.
Claudia’s research focuses on the Norwegian author Sigrid Undset. She has published several articles on Undset’s historical novels and is now researching Undset’s life in exile in the United States during World War II. She also works as a translator, primarily of literature of new immigrants to Scandinavia. Claudia co-translated the novel Pakkis, written by a Pakistani-Norwegian author.
She received her Ph.D. in Scandinavian studies from the University of Washington in 2003. Her research in Norway includes a Fulbright-funded year in Oslo, a six-month research grant to study in Bergen and numerous summers studying Undset’s letters and manuscripts at the National Library in Oslo.
Claudia is presently on sabbatical working on a book-length study of Sigrid Undset in exile. She will retire after this academic year of 2017-18.
Christian Caple is an award-winning, Tacoma-based journalist and communications professional. He serves as the communications director for WorkForce Central, producing stories and strategic communications for the Pierce County workforce development organization. Before that, he covered University of Washington football and basketball for The News Tribune in Tacoma. Other former employers include The Spokesman Review, seattlepi.com and the Moscow-Pullman Daily News.
Joshua Wiersma ’18
Joshua is a senior from Gig Harbor, Washington, working toward a bachelor’s degree in communication with a focus in journalism. An award-winning video specialist, Joshua has worked with a number of local clients — such as KBTC Public Television, The Doty Group and the Greater Tacoma Convention Center — to help capture and share compelling stories with broad audiences. Joshua formerly served as the lead videographer for the prestigious student-media organization MediaLab, for which he helped produce film and edit long-form documentary projects. He is aiming to move into the video production industry post graduation.
Genny Boots ’18
Genny is a communication/mass media and journalism major with a minor in global development at PLU. Since leaving her hometown of Anchorage, Alaska, Genny has been exploring new places. From backpacking in south and central America and central Europe to a semi-settled life in the Puget Sound, Genny has enjoyed writing and telling stories. You can find her work around campus, through PLU’s Division of Marketing and Communications as well as Mast Media, and in The News Tribune of Tacoma. She’s embraced the Pacific Northwest lifestyle, driving around in her Subaru, hiking mountains and drinking craft beer.
Brooke Thames ’18
Brooke Thames is a California native currently studying journalism at Pacific Lutheran University. She harbors a particular affinity for music journalism and loves covering music news and writing reviews whenever possible. Brooke spent the last academic year working as the Arts & Culture editor for PLU’s student media organization, The Mast. She will continue her work with student media as editor-in-chief of Mast Magazine. In her spare time, Brooke plays the guitar, reads and writes creatively.