Editor’s Note

Featured / January 22, 2014

Springing Ahead—Resolutely

Happy Spring! (Finally!) In this season of joyous renewal, I’m thrilled to introduce the inaugural issue of PLU’s redesigned, reimagined, renamed university magazine: RESOLUTE.

Change is never easy—and good change is never quick, or isolated. We’ve been contemplating a modernized version of our magazine for months—partly to go along with our new and improved website, and partly to better reflect PLU and the Lutes who love it.

We deeply appreciate your input into the process. We also deeply appreciate the input of one particularly invested party: Jon Olson ‘62, creator of the first PLU magazine ever (and the man behind its first title change).

Olson called me in February after he’d heard we were thinking of renaming Scene. He wanted to give his blessings—which I accepted with great gratitude—and I really wanted to talk to him about his PLU publishing experience.

Olson and I met at the Anderson University Center. He and his wife, Carol Olson ’63, have lived in Tucson since 2008, but Olson was in town for his grandson’s PLU Regents Scholarship interview (must be a Lute gene in the Olson family!).

(Photo: Sandy Deneau Dunham)Jon Olson ’62 was the creator of the very first PLU magazine—and the originator of the name Scene.+Enlarge Photo


Right off the bat, Olson carefully handed me a coveted first-edition copy of PLU’s debut magazine, Reflections, from 1967. (Before Olson took over as Alumni Director that year, the “fledgling” department produced only a “fancy 11 x 17 newsletter.”)

Reflections was mailed quarterly to fewer than 4,000 alumni and lasted three years.

Behind the Resolute Desk

Take a peek behind the production of PLU’s flagship magazine through staff posts, photos and videos.Go to blog

“It was expensive, and it needed to hold more content and more pictures,” Olson said.

His new magazine was a tabloid–”all the rage in newspapers” at the time, Olson said—and its new name was just as hip and relevant: Scene.

“We were sitting around the room,” Olson said, “and someone—I think I was the one—said, ‘Let’s talk about the scene at PLU.’ People loved it!”


But now, even Olson, the man who coined the name that’s lasted more than 40 years, says: “It’s lived its life.”

Olson asked that we not change the name just to change the name. I promised him we wouldn’t.

And I promise you we didn’t.

We wanted a magazine name that PLU, and only PLU, would truly own. We wanted a name that reflects PLU and its strong and growing Lute community. We wanted a name that matters today, on several levels, and is likely to keep mattering.

In the end we chose RESOLUTE wholeheartedly and with great glee: Not only does it contain a ready-made Lute—it also perfectly describes one: admirably purposeful, determined and unwavering.

Just like a magazine, and a readership, with a rich history—and an exciting future.

We’ll be mailing two editions of RESOLUTE each year (look for your next one in November). Until then, please check plu.edu/resolute—often!—for updated news, amazing features and exciting new ways to connect.

(Photo: John Froschauer/PLU)This is the first-edition copy of PLU’s first magazine, 'Reflections,' published in 1967.+Enlarge Photo


Sandy Signature


sandydunham
Sandy Dunham
Sandy Deneau Dunham has worked as a reporter, a copy editor and an editor and team leader for The Phoenix Gazette, The (Tacoma) News Tribune and The Seattle Times, and as Communications Manager for Town Hall Seattle. She graduated from the University of Iowa with a bachelor’s degree in journalism and has volunteered at the Washington Soldiers Home & Colony (and maintained the website SoldiersHomeStories.com) since 2009.




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