Master of Science in Marketing Research
The Master of Science in Marketing Research (MSMR) at Pacific Lutheran University is a quantitatively rigorous and qualitatively rich program. The MSMR degree may be completed in as little as 10-months. The program is offered to both new graduates and those with industry experience.
Marketing research professionals provide analytical insight and inform decisions to achieve the goals of profit and nonprofit organizations.
Applicants are likely to have business, computer science/information technology, economics, psychology or communications degrees. There is a quantitative component to the program and some quantitative background will be helpful.
Interested students will be:
• Recent undergraduates hoping to embark on careers in marketing research and data analytics with a skill set that differentiates them from their peers.
• Students who desire research training in order to continue doctoral studies.
• International students interested in studying in the US while obtaining the MSMR degree.
• Industry professionals seeking additional advanced business research training and skills in the high-demand are of big data analytics.
Ethical standards are an important aspect of the MSMR program and are integrated into each course. Students specifically learn the standards for ethical marketing research expected of each marketing professional. Codes of ethical conduct draw from the practice expectations of professional marketing associations.