Master of Science in Marketing Analytics – Online Program

Graduate College of Professional Studies


The online Master of Science in Marketing Analytics degree is a quantitatively rigorous, qualitatively rich, STEM-designated program educating the next generation of business leaders. Companies look to marketing analytics, and additional research, to help add value. With a MSMA degree, you will be able to develop profitable customers and programs that meet both consumer and business needs.

The MSMA program offers an intimate, advanced learning environment, hands-on experience and a healthy balance of rigor and support. Faculty care about the growth of students and their skills, and work collaboratively with students. Through their coursework, multiple client projects within industry and capstone consulting research with a regional or national company, MSMA candidates develop knowledge, skills and experience attractive to employers.

Program Highlights:

  • Fully online
  • STEM-designated
  • Perfect mix of data analysis and marketing strategy
  • Experiential projects with industry partners
  • Flexible schedule, can be completed in 9 or 21 months
  • Dedicated and experienced faculty
  • Graduate scholarships available
  • Open to all academic and professional backgrounds

Graduates from the last 5 years: Their jobs

  • Boeing
  • Facebook
  • Hall & Partners
  • Nordstrom
  • Staples
  • Starbucks
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