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Master of Science in Marketing Analytics

The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

Students learn how to leverage data-driven models to achieve deeper understanding of consumer behavior, solve marketing decision challenges and ultimately drive growth for both profit and non-profit organizations.

Highlights include embedded industry client projects, company field trips, state of the art analytical techniques and small cohorts.

The first-class faculty provide a healthy balance of rigor and support.

Start your rewarding career in 9 months. International students receive a total of 36 months of OPT.