Master of Science in Marketing Analytics

The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

Students learn how to leverage data-driven models to achieve deeper understanding of consumer behavior, solve marketing decision challenges and ultimately drive growth for both profit and non-profit organizations.

Highlights include embedded industry client projects, company field trips, state of the art analytical techniques and small cohorts.

The first-class faculty provide a healthy balance of rigor and support.

Start your rewarding career in 9 months.  International students receive a total of 36 months of OPT.

Apply by March 15

This 9-month program will help advance your career with analytics. Eligible MSMA candidates may have the GMAT/GRE waived.

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Find out more about the MSMA program at PLU.

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Learn about a number of financial aid and scholarship opportunities.