Master of Science in Marketing Analytics

Building a Career in a Data-Driven Age

Graduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age.

Whether you have an interest in data analytics, market research, creative corporate brand development, or the digital/social marketing world, the MS in Marketing Analytics provides exceptional training for a variety of inspiring career paths.

Curriculum Highlights

The Master of Science in Marketing Analytics (MSMA) at PLU offers flexibility so students can fit their education into their already busy lives while opening the doors to the fastest-growing profession in the global digital economy. The MSMA is a STEM-designated program. It is offered as a fully online program or a hybrid program which includes some on-campus classes. Data-driven decision-making and agility in marketing are vital to an organization’s sustained growth and success. A marketing analytics degree is a specialized degree that addresses analytical marketing strategies and decision needs of organizations. The MS in marketing program prepares you for career advancement while working full-time.

The masters in marketing analytics fills a critical industry gap that other business analytics programs miss. Many programs only teach data analysis and ignore research. The PLU marketing analytics masters helps you understand not only what the data is saying, but to understand the market research behind it. Further, the program teaches research and data collection, allowing graduates to blend analytics with active research. Why was this included? Because the industry said this was an important gap. Those in executive positions need to have a full understanding of both analytics and research. It is one reason PLU’s marketing MS graduates have had such great positions in companies that inspire them.

The program builds expertise by incorporating a strong experiential learning component.  Client projects are like an internship embedded in a course. Further, through an MSMA final program project, students interact and consult with organizations from the for-profit and non-profit sectors as part of their experiential learning. Located near Seattle, home to some of the most famous and largest firms of the digital age (Amazon, Facebook, Google, Costco, REI, etc.), the School of Business offers its students numerous opportunities to be engaged in the profession and interact with the leading lights of industry and community.

Why PLU?

The PLU MSMA program is offered fully online or in a hybrid format.  The program is accredited by AACSB, the gold standard for business school accreditation. Students can complete the required 36 credits and earn the MSMA degree in nine months.

The online MS in analytics program offers synchronous and live online lectures with active class interaction during non-working hours. Additional asynchronous class materials and activities will be arranged allowing flexibility for students with full-time jobs, children, or other responsibilities. Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging, and social media groups with fellow students. Students in the hybrid track will participate in the same synchronous and live online lectures as the fully online students in addition to taking up to three classes on the PLU campus in a traditional classroom setting.

The PLU MSMA has a unique focus on data analytics and business strategies. The marketing analytics master’s program is a rigorous and relevant curriculum that prepares graduates to be highly skilled business analytics professionals. You will gain a solid foundation in business strategies, consumer behavior and market analysis, and acquire state-of-the-art skills and tools for analysis, synthesis, interpretation and decision-making. Graduates are empowered to seek jobs in marketing analytics immediately after program completion.

The program is offered by dedicated faculty who are highly respected and recognized for their cutting-edge research in marketing analytics, modeling, consumer behavior, and marketing strategy. Students will also enjoy the renowned PLU experience of individual attention to student learning, and close interaction and mentoring with faculty and other MSMA student peers.

Students seeking their masters in market research will continue to enjoy the option to meet faculty and peers face-to-face and for consultation and informal meetings throughout the program. Students will also have the option to participate in professional activities and networking events in the greater Seattle-Tacoma area.

The program is a fast track to an exciting and high-demand career in business (analytics, brand management, digital/social media, etc.).

Those working in the industry who want the skill sets to advanced and executive positions can take online coursework with some evening mentoring sessions while remaining employed.

Marketing isn’t required before entering the program (we’ll teach you!). In fact, anyone with a bachelor’s degree in any discipline from an accredited institution can enroll in this program.

Information Session

Register for an information session to explore the values of a MSMA degree.

Make an Appointment

Schedule an appointment with the Program Director.

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Take your next step to develop your career in marketing analytics.