MSMA at PLU
Advance your career with analytics today and start your Master of Science in Marketing Analytics at PLU.Request More Information Apply Now
Master of Science in Marketing Analytics
The Master of Science in Marketing Analytics is educating the next generation of global marketing and business leaders. Companies look to these leaders in marketing analytics, to add value and determine how to develop profitable customers and programs that meet consumer needs. In the Pacific Northwest, marketing analytics is a common requirement in diverse marketing positions including branding, strategy and data analytics.
The PLU MSMA program offers an intimate, advanced learning environment, hands-on experience with clients and a healthy balance of rigor and support. Through their coursework, multiple client projects within industry and capstone consulting research with companies, MSMA candidates develop knowledge, skills and experience attractive to employers.