1. Understand Various Theories and Methodologies Related to Marketing Analytics

a. Student can apply a diverse set of methodologies, encompassing both quantitative and qualitative research methods
b. Student will utilize theoretical content from texts and research to integrate theory into research

2. Apply Marketing Analytics Knowledge to Solve Marketing Decision Problems

a. Student can set up an appropriate research question tied to a real-world marketing challenge
b. Student can convert research findings to actionable recommendations for marketing challenges

3. Effectively Communicate Findings from Market Analytics

a. Student can make a presentation that effectively communicates market information

Revised 2/19