BMMR 502 : Marketing Strategy

This course will provide frameworks and tools to solve strategic-level marketing problems. Emphasis will be on the information needs of senior marketing executives and how marketing research informs marketing decisions. May include a service learning component. (4)

BMMR 504 : Quantitative Marketing Research

Methods and techniques of quantitative marketing research. Emphasis on research design, data collection, basic data analysis including chi-square, correlation, ANOVA and regression as well as interpretation and presentation of results. Students will work in groups to provide a custom research project for a business or non-profit client. (4)

BMMR 506 : Sampling and Experimental Design

Identification of issues associated with sampling. Will study the various approaches to sampling and experimental design and the application to real world problems. (4)

BMMR 508 : Qualitative Marketing Research

Methods and techniques of qualitative marketing research. Will examine focus groups, depth interviews, projective techniques, ethnography and other qualitative techniques. (4)

BMMR 530 : Data Mining

This course will examine both descriptive and predictive techniques in data mining. The core topics to be covered in this course include classification, clustering, association analysis, and forecasting with an emphasis on the use of software tools for making evidenced-based decisions. Legal and ethical restrictions on use of customer information will be discussed. Prerequisites: BMMR 502. (4)

BMMR 587 : Special Topics in Marketing Research

To provide graduate students with new and developing courses not yet available in the regular curriculum. The title will be listed on the student term-based record as ST: followed by the specific title designated by the academic unit. Selected advanced topics. (1 to 4)

BMMR 588 : Special Topics in Marketing Research

To provide graduate students with new and developing courses not yet available in the regular curriculum. The title will be listed on the student term-based record as ST: followed by the specific title designated by the academic unit. Selected advanced topics. (1 to 4)

BMMR 589 : Special Topics in Marketing Research

To provide graduate students with new and developing courses not yet available in the regular curriculum. The title will be listed on the student term-based record as ST: followed by the specific title designated by the academic unit. Selected advanced topics. (1 to 4)

BMMR 591 : Independent Study

Individualized reading and studies. Minimum supervision after initial planning of student’s work. Rarely granted and requires prior approval of M.M.R. director and consent of instructor. (1 to 4)

BMMR 598 : Graduate Research Project in Marketing I

Students will work independently with faculty to develop a research proposal and survey design for original research which may be targeted for journal publication. At the end of the term the student will be prepared to begin collecting data for next phase of this project. Prerequisites: BMMR 502, 504, 506, 508. (2)

BMMR 599 : Graduate Research Project in Marketing II

Students will work independently with faculty to complete the marketing research project and write a publishable research article with intent to submit to a targeted journal. Prerequisites: BMMR 524, 526, 528, 530, 598. (4)