Program Schedule for Marketing Analytics

Two Delivery Format Options

The Master of Science in Marketing Analytics consists of nine classes (36 total credits) and can be taken fully online or in a hybrid format. Classes are scheduled in the evenings allowing students to work part or even full-time while in the program.

The online MSMA program offers a flexible schedule for students with full-time jobs, children, or other responsibilities.

  • Synchronous and live online lectures with active class interaction during non-working hours.
  • Additional asynchronous class materials and activities will be arranged.

Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging, and social media groups with fellow students. International students on the fully- online track are not eligible for an F-1 or J-1 visa.

Students in the hybrid MSMA follow the same curriculum and take many of the same online classes as students in the online track above.  In addition, students on the hybrid track will participate in at least one course per term that will be held on the PLU campus in a traditional classroom setting.  International students on the hybrid track are eligible to complete the program with F-1 or J-1 visa support.

Complete the Degree in 9 months

Here is an education plans for students completing this nine-month degree.

Fall Semester (September – December)

  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)
  • BMMA 508: Qualitative Marketing Research (4)
  • BMMA 577: Project Management (4)

J-term (January)

  • BMMA 598: Graduate Research Project in Marketing I (4)

Spring Semester (February – May)

  • BMMA 524: Advanced Research Methods (4)
  • BMMA 526: Big Data and Digital Analytics (4)
  • BMMA 530: Data Mining (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Contact the Program Director, Juanita Reed, for additional details.