Full-time Program

Full-time program length: 9 months for full-time students (September – May)
Total semester hours: 36 semester hours

Course schedule

Term 1: Fall semester (14 weeks) September – December

  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)
  • BMMA 508: Qualitative Marketing Research (4)
  • BMMA 587: Project Management (4)

Total: 16 credit hours

Term 2: J-term (4 weeks) January

  • BMMA 598: Graduate Research Project in Marketing I (4)

Total: 4 semester hours

Term 3: Spring term (14 weeks) February – May

  • BMMA 524: Advanced Research Methods (4)
  • BMMA 526: Big Data and Digital Analytics (4)
  • BMMA 530: Data Mining (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Total: 16 semester hours

Part-time Program

Part-time program length: 18 months for part-time students
(Please contact the Program Director, Mari Peterson petersme@plu.edu, for additional details)
Total semester hours: 36 semester hours

Course schedule

Term 1: Fall term (14 weeks) September – December

  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)

Total: 8 semester hours

Term 2: Spring term (14 weeks) February – May

Total: 8 semester hours

Term 3: Fall term (14 weeks) September – December

Total: 8 semester hours

Term 4: J-term (4 weeks) January

  • BMMA 598: Graduate Research Project in Marketing I (4)

Total: 4 semester hours

Term 5: Spring term (14 weeks) February – May

  • BMMA 524: Advanced Research Methods (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Total: 8 semester hours