Beginning Fall 2022, the MSMA program will be offered fully online in or hybrid format.

Program Schedule

Accessible Anywhere with Individualized Support

Fully Online MSMA

The online MSMA program offers flexible schedule for students with full-time jobs, children or other responsibilities.

  • Synchronous and live online lectures with active class interaction during non-working hours.
  • Additional asynchronous class materials and activities will be arranged.

Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging and social media groups with fellow students. International students on the fully- online track are not eligible for F-1 or J-1 visa.

Hybrid MSMA

Students in the hybrid MSMA follow the same curriculum and take many of the same online classes as students in the online track above.  In addition, students on the hybrid track will participate in at least one course per term that will be held on the PLU campus in a traditional classroom setting.  International students on the hybrid track who are completing the program over 9-months are eligible for F-1 or J-1 visa support.  Those completing the degree over 21-months will not be eligible for F-1 or J-1 visa support in their first year but will be eligible in their second year.  

Program length: The program can be completed in 9 months or over 21 months
Total semester hours: 36 semester hours

(Contact the Program Director, Juanita Reed reedjj@plu.edu, for additional details)

Course schedule for 9-month Option

Term 1: Fall semester (14 weeks) September – December

  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)
  • BMMA 508: Qualitative Marketing Research (4)
  • BMMA 577: Project Management (4)

Total: 16 semester hours

Term 2: J-term (4 weeks) January

  • BMMA 598: Graduate Research Project in Marketing I (4)

Total: 4 semester hours

Term 3: Spring term (14 weeks) February – May

  • BMMA 524: Advanced Research Methods (4)
  • BMMA 526: Big Data and Digital Analytics (4)
  • BMMA 530: Data Mining (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Total: 16 semester hours

Course Schedule for 21-month Option

Term 1: Fall term (14 weeks) September – December

  • BMMA 502: Marketing Strategy and Consumer Behavior (4)
  • BMMA 504: Quantitative Marketing Research (4)

Total: 8 semester hours

Term 2: Spring term (14 weeks) February – May

Total: 8 semester hours

Term 3: Fall term (14 weeks) September – December

Total: 8 semester hours

Term 4: J-term (4 weeks) January

  • BMMA 598: Graduate Research Project in Marketing I (4)

Total: 4 semester hours

Term 5: Spring term (14 weeks) February – May

  • BMMA 524: Advanced Research Methods (4)
  • BMMA 599: Graduate Research Project in Marketing II (4)

Total: 8 semester hours