Program Schedule for Marketing Analytics
Two Delivery Format Options
The Master of Science in Marketing Analytics consists of nine classes (36 total credits) and can be taken fully online or in a hybrid format. Classes are scheduled in the evenings allowing students to work part or even full-time while in the program.
The online MSMA program offers a flexible schedule for students with full-time jobs, children, or other responsibilities.
- Synchronous and live online lectures with active class interaction during non-working hours.
- Additional asynchronous class materials and activities will be arranged.
Students attend classes online at home or anywhere, but will also have personal, individualized interaction and support from faculty and staff, such as individual appointments and video calls, online messaging, and social media groups with fellow students. International students on the fully- online track are not eligible for an F-1 or J-1 visa.
Students in the hybrid MSMA follow the same curriculum and take many of the same online classes as students in the online track above. In addition, students on the hybrid track will participate in at least one course per term that will be held on the PLU campus in a traditional classroom setting. International students on the hybrid track who are completing the program over 9-months are eligible for F-1 or J-1 visa support. Those completing the degree over 21 months will not be eligible for F-1 or J-1 visa support in their first year but will be eligible in their second year.
Complete the Degree in 9 or 21 months
Below are sample education plans for students who would like to complete their degree in 9 or 21 months. Both tracks are available to fully online and hybrid students.
Fall Semester (September – December)
- BMMA 502: Marketing Strategy and Consumer Behavior (4)
- BMMA 504: Quantitative Marketing Research (4)
- BMMA 508: Qualitative Marketing Research (4)
- BMMA 577: Project Management (4)
J-term (January)
- BMMA 598: Graduate Research Project in Marketing I (4)
Spring Semester (February – May)
Fall Semester (September – December) – Year 1
- BMMA 502: Marketing Strategy and Consumer Behavior (4)
- BMMA 504: Quantitative Marketing Research (4)
Spring Semester (February – May) – Year 1
Fall Semester (September – December) – Year 2
J-term (January) – Year 2
- BMMA 598: Graduate Research Project in Marketing I (4)
Spring Semester (February – May) – Year 2
Contact the Program Director, Juanita Reed reedjj@plu.edu, for additional details.