University Strategy & Effectiveness
One Strategy Team. Six Areas of Expertise.
At PLU, we believe that strategy only works when it is rooted in reality, and effectiveness only matters if it serves our students. The University Strategy & Effectiveness division brings together external-facing departments and internal analytical insights to proactively navigate a shifting higher-education landscape.
We are a unified team leveraging our shared expertise across six areas.
Our Areas of Expertise
Strategic Enrollment & Access
In partnership with Student Financial Services, our Admission team introduces future Lutes to the PLU experience, aligning student recruitment with our academic mission.
Affordability & Student Success
Working hand-in-hand with Admission, Student Financial Services strategically removes financial barriers, ensuring a distinctive PLU education remains accessible and sustainable for our families.
Reputation, Enrollment, & Advocacy
Through unified institutional storytelling, our team shapes PLU’s reputation—driving student recruitment, championing fundraising efforts, and elevating the university’s brand.
Recruitment, Pride, & Engagement
Lute Athletics is a vital touchpoint for student-athlete recruitment and academic success, while simultaneously serving as a powerful driver of alumni engagement, fundraising, and campus spirit.
Lifelong Relationships and Career Pathways
By intentionally linking alumni engagement, donor relations, and student career development, we build a supportive bridge between the classroom and the professional world. This work ensures that the relationships sustaining PLU’s mission begin when students are prospective applicants, support them as they transition into their careers, and thrive long after graduation.
Evidence-Based Decision Making
By providing the essential data, analysis, and assessment that informs every other department, we ensure our division, and the entire university, makes evidence-informed decisions to maximize our impact.