MSMR students in class.


Marketing analytics professionals provide analytical insight and inform decisions to achieve the goals of profit and nonprofit organizations. Applicants for the Master of Science in Marketing Analytics program are likely to have business, computer science/information technology, economics, psychology or communications degrees. There is a quantitative component to the program and some quantitative background will be helpful.

Interested students will be:

  • Recent undergraduates hoping to embark on careers in marketing research and data analytics with a skill set that differentiates them from their peers.
  • Students who desire analytics training in order to continue doctoral studies.
  • International students interested in studying in the U.S. while obtaining the MSMA degree.
  • Industry professionals seeking additional advanced business research training and skills in the high-demand are of big data analytics.

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