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Emphasis or Expertise Marketing Finance Interface Marketing Analytics Customer Relationship Management Selected Publications Selected Publications and Presentations Professional Memberships/Organizations American Marketing Association Biography Dr. Kyoungnam Catherine Ha earned a Ph.D. in Marketing, University of Washington. She is Assistant Professor of Marketing and teaches undergraduate, graduate, and executive MBA programs. Her research focuses on two primary areas (1) marketing-finance interface
Area of Emphasis/Expertise -
Finance Interface Marketing Analytics Customer Relationship Management Selected Publications Professional Memberships/Organizations American Marketing Association Biography Dr. Kyoungnam Catherine Ha earned a Ph.D. in Marketing, University of Washington. She is Assistant Professor of Marketing and teaches undergraduate, graduate, and executive MBA programs. Her research focuses on two primary areas (1) marketing-finance interface and (2) customer relationship management (CRM) using big data. As
Area of Emphasis/Expertise
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