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Lace Smith

Associate Vice President

  • Professional
  • Personal


  • M.B.A., Business, Pacific Lutheran University - School of Business
  • B.A., Studio Art, University of Puget Sound


As Associate Vice President of Marketing & Communications, Lace M. Smith leads the MarCom division on an interim basis. Her teams include the design group, content development, as well as web design, customer service and Lute Locker.  Smith is responsible for the development and implementation of a content strategy that integrates website, social media and digital campaigns with print and external communications. This strategy aims to raise the visibility of PLU and inspire connection with prospective students and their families, current students, alumni, donors, influencers/thought leaders, and community members.

Smith joined Student Involvement & Leadership at PLU in 2005. Smith earned a bachelor’s degree in studio art from the University of Puget Sound and a MBA from PLU.

Smith most recently served as the Executive Director of Content Development at PLU and was directly responsible for curating adaptive and sharable content that can be centrally managed and delivered through evolving sets of media.