Division of Marketing & Communications

Lace Smith

Executive Director of Content Development

Lace Smith - Director of Content Marketing
  • Professional
  • Personal


  • M.B.A., Business, Pacific Lutheran University - School of Business
  • B.A., Studio Art, University of Puget Sound


Lace is responsible for curating adaptive and sharable content on PLU social media. Starting in PLU’s Student Involvement and Leadership in 2005, Lace has a rooted background in connecting technology, marketing and communications with the concepts of student development.

Lace has been a facilitator for the Student Social Justice Training Institute, at multiple queer student leadership retreats and has presented at both National Association of Student Personnel Administrators conference and NASPAtech.