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, consumer behavior and decision making, branding, and transformative change—all lenses he plans to apply in his new role.  A researcher at heart, one of his first projects as dean will be spending time listening and researching. “I’ll be speaking with more than 100 people from businesses and nonprofits to understand some of the things they see as needs in business and in the world, as well as what they would like to see from a business school,” he says. “This insight will help us as we consider future

ability to act in entrepreneurial ways. Innovation Studies is concerned with how creative thinking actually happens–either in practical workplace settings or deep within the realms of cognitive psychology or neurobiology. The minor is also concerned with consumer behavior and the modern dynamics of capitalism, which connects marketing and business planning to the perception, emotion, and personality skills that Psychology students develop. Whether Psychology students go directly into a psychological

retailer to get an item to the consumer. Fair trade essentially cuts out the “buyer” function, allowing the distributor to buy directly from the artisan and cut costs, Valdez said. “It’s why they can pay a fair wage and still charge a reasonable price for their products,” she explained. Most products are certified as fair trade through the Fair Trade Federation or the International Fair Trade Association. By visiting the production sites often, both organizations monitor how the goods are made and the

to go hiking, road trip, or watch Top Gun (which she watches at least once a month). “I am excited to expand my marketing knowledge in a field that will let me put my analytical skills to good use. I enjoy solving puzzles and in a way, consumer behavior is all just one big puzzle!” Read Previous Netnography: Obtaining Social Media Insight Read Next Help! How Do I Find a Job in Marketing Research? LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing

)   Social Innovation Projects at PLU I had the chance to sit down with PLU’s Professor Mark Mulder recently for a conversation about social innovation and his experience in the field. Professor Mulder teaches Marketing and Consumer Behavior in the School of Business. He also has a background in Social Innovation, conducts and publishes related research, and frequently leads a program that works collaboratively with groups in Central America to build wells and teach health-related topics in the community

. Since all colleges and universities spend most of their revenue on personnel costs (salaries and benefits for faculty and staff members), it’s worth noting that the cost of highly trained personal services —like education, medical care, dental care, legal advice, therapy services, etc.—tends to rise at a rate faster than the increase in consumer prices for all goods and services. This tendency is called the “Cost Disease” by economists. There’s an excellent 2012 book by that title by William J

officials to present an extensive view of food waste. “Food waste is really an issue that is overlooked in society,” Brasgalla said. According to the United Nations, 30 to 40 percent of the U.S. food supply is wasted, which equates to more than 20 pounds of wasted food per person, per month. “Food is thrown away at all levels of the chain, from the farm all the way to the consumer. What’s really tragic is that some of the food is completely edible,” Brasgalla said. “Many times food is discarded because

Assistant Professor of Communication Justin Eckstein. Young, who serves as Chair of the Department of Communication & Theatre, says she has long been a consumer of podcasts and that she is hopeful that “Open to Interpretation” will welcome listeners into conversations commonly found on college campuses and in intellectual communities.Listen NowEpisode 1: AdvocacyWhere did the inspiration for the premise of “Open to Interpretation” come from? When I was in graduate school, the only required course in our

qualitative and quantitative methods and pairing psychology with marketing, Dixon and Jore presented many significant findings to HDC. Their final presentation and paper emphasized the importance of channel selection when executing specific targeted campaigns, and recommended the best social media sites for different campaigns. Other findings identified demand in new niche markets that HDC could capitalize on, as well as possible partnerships with local and national companies that could increase consumer

the 8 Trust Indicator Article from the Trust Project, I have created about 30 questions (that can either be answered upon reading the article at hand or doing a small amount of research) that allows a consumer to understand whether they should trust the source/media that they are using to get information… Quiz takers are also able to review their answers, where they will find added information on each question, explaining the importance of the aspect being questioned… My Media Trustworthiness Test