Page 2 • (35 results in 0.059 seconds)
-
Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs’ purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary…
34. Originally published by American Marketing Association on August 25, 2017 by Zach Brooke https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/mom-consumer-research-survey.aspx Read Next Getting to Know the Alumni – Chris Robson LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing Analytics Jobs for Data-Driven Innovators September 15, 2021 Pursue Your Dream Job with a Master’s in Marketing Analytics March 4, 2021 3 Reasons to
-
Companies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy . Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is…
they get. These professionals know that they must learn and evolve to stay in the game. Marketing analysts study consumer trends, conduct research for clients, analyze data and survey results, make recommendations to advance business profits and more.The Career Outlook for Marketing AnalystsMarketing Analysts earn a median annual salary of around $63,000, according to the U.S. Bureau of Labor Statistics (BLS). The BLS predicts this role will grow 23 percent by 2026, which is faster than average. As
-
Amy Young and Justin Eckstein published two pieces in the February 2015 edition of Communication & Critical/Cultural studies, one of the top journals in the communication field, and the articles are quite tasty. The duo has put together a special forum on rhetoric and food.…
politics; the second paper called “Cooking, Celebrity Chefs, and Public Intellectuals,” examines the roles of Celebrity Chefs (think Wolf Gang Puck and Rachel Ray), who are products of consumer capitalism, verses the Public Chef Intellectuals, whose focus is on teaching cooking techniques. Young and Eckstein have been working on these articles since March 2014, the idea devised over warm tomato soup and a grilled cheese, and maybe a rant about Guy Fieri. The articles are just the start, next, they
-
Alaska Governor Sean Parnell ’84 talks to students in Assistant Professor Kevin Boeh’s entrepreneurship class. (Photo by John Froschauer) Alaska governor urges students to be “gazelles” of business and think independently By Barbara Clements Looking around Assistant Professor Kevin Boeh’s financing and entrepreneurship class, Alaska…
Susan Harmon’s consumer behavior class – and meet with students from Alaska at an afternoon reception. The Parnells were in the Seattle-Tacoma area to talk about trade opportunities between Washington and Alaska. Since he took office in 2009, Parnell said he’s tried to make Alaska more business friendly and help the state develop its natural resources, without destroying the environment. Parnell said, in response to a question about oil reserves, that he doubted the nation would shift away from
-
Master of Science in Marketing Research Degree Launches in Fall 2015 Pacific Lutheran University’s School of Business is accepting applications for the first cohort of its latest master’s degree, the Master of Science in Marketing Research (MSMR). The program will begin in September 2015, making…
wide array of business and learning opportunities for students in the program. Industries seeking the skills taught in PLU’s MSMR program include consulting, technology, communication, finance, pharmaceuticals, manufacturing, consumer goods, major retail and nonprofit organizations. The program will be offered in PLU’s state-of-the-art Morken Center for Learning and Technology. The degree is offered in conjunction with the School of Business Bachelor of Business Administration, Master of Business
-
Originally published by American Marketing Association on October 1, 2017 by Kate DuHadway Just as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it’s…
Messenger bot and via YouGov’s more traditional online email-based panel, found a sweet spot between the two methods. Brand recognition from current panelists aided in adoption and response rates for the Facebook Messenger chatbot, and the chatbot added significant value in terms of mobile survey-takers and overall experience ratings. The survey was structured as a series of yes/no questions about a respondent’s intent to purchase certain consumer electronics products within the next six months and a
-
State Farm MBA Executive Leadership Series Fall 2012 Business leaders throughout industry come to PLU to share their insight through the State Farm MBA Executive Leadership Series. Lectures are held in Leraas Hall, Rieke Science Center from 6 to 7 p.m., with refreshments served from…
Officer. Prior to joining Milgard, Gessel gained extensive experience in financial leadership in consumer–packaged goods as Vice President, CFO of Nalley’s Fine Foods, Assistant Vice President of Seafirst Corporation/Bank of America, and as a member of the corporate finance team and leadership development program at Ford Motor Company. Gessel holds a Master of Science in Industrial Administration (MSIA) from Purdue University and a Bachelor of Science in Mathematics from Brigham Young University
-
Changing careers is normal. Though there’s no real statistic on how often people change careers in a lifetime, the U.S. Bureau of Labor Statistics examined the number of jobs “young baby boomers” (individuals born between 1957 to 1964) held from age 18 to 52. The…
serve you in your professional and personal life — from offering perspective to helping you land a job. 5. Master of Science in Marketing Analytics (MSMA)Companies and organizations rely on consumer data now more than ever to operate their businesses successfully, and the need for data-fluent individuals is on the rise. As a marketing analyst, you’ll add value to any organization by providing the research, insight and analysis needed to make major business decisions. As a field, marketing research
-
Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…
to the Dean of PLU’s School of Business, Dr. Chung-Shing Lee, “An increasing number of companies are looking for employees who have knowledge and skills in marketing analytics in order to better understand the market and their customers. As such, marketing analytics jobs are in demand. It is also a lucrative field for career advancement and personal growth.” In the program, you will learn how to leverage data-driven models to achieve a deeper understanding of consumer behavior, solve marketing
-
Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years , will become the new Vice President of Marketing at Pacific Lutheran University.…
lived and worked in Malta and Barcelona, Spain, where she served as chief marketing officer for emerging mobile media companies. Prior to moving abroad, Gibbs served as senior vice president for consumer marketing and ecommerce at PlanetOut, a leading media and entertainment company based in San Francisco. She also helped lead the company to a successful IPO in 2004. Earlier, Gibbs was executive vice president at The Weber Group (later Weber Shandwick Worldwide), where she managed six offices and
Do you have any feedback for us? If so, feel free to use our Feedback Form.