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Communications and psychology double major Alex Reed ’23 explored film and storytelling at PLU Posted by: mhines / May 19, 2023 Image: Alex Reed ’23 (PLU Photos by Emma Stafki) May 19, 2023 By Lisa PattersonMarketing & Communications Guest WriterSometimes the most random moments leave lasting impressions. Alex Reed’s first experience at PLU happened when she was a high school sophomore, when her school band came to the university to attend a music clinic. “This trip definitely put PLU on my

Sironix REU Intern Opportunity Posted by: alemanem / May 11, 2021 May 11, 2021 About: We’re an early stage startup company developing eco-friendly and bio-renewable surfactant chemicals for consumer products, such as laundry detergents and personal care products. Sironix has invented and developed a new surfactant molecule that will make our consumer products work better and benefit our environment. As a growing company with over $6M in government grants, investment, and partnerships, we are

Ricky Haneda ’22 | Psychology Major Posted by: tpotts / February 18, 2022 February 18, 2022 Ricky Haneda ’22, a Japanese international student, share his experience at an American international school in Japan, how he decided to attend PLU, and how PLU has shaped his path toward a psychology major and a career in mental health and wellness. YouTube Link Read Previous The Evolution of Behavior LATEST POSTS The Evolution of Behavior November 12, 2021 Dr. Laura Shneidman awarded research grant

ability to act in entrepreneurial ways. Innovation Studies is concerned with how creative thinking actually happens–either in practical workplace settings or deep within the realms of cognitive psychology or neurobiology. The minor is also concerned with consumer behavior and the modern dynamics of capitalism, which connects marketing and business planning to the perception, emotion, and personality skills that Psychology students develop. Whether Psychology students go directly into a psychological

Starbucks’ Use of Market Research Propels the Brand Posted by: wagnerjc / November 7, 2017 November 7, 2017 Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long, ranging from vagaries in the weather to ethically sourced coffee, and Starbucks must develop agile

October 6, 2014 How ‘Packaged Pleasures’ Changed America At the 2014 Benson Lecture, Prof. Gary Cross Will Explore Consumer Culture and its Impact on our Lives PLU Marketing & Communications From the candy bar to the cigarette and from records to roller coasters, a technological revolution during the end of the 19th century set up a colossal shift in human consumption and sensory experience. As corporations such as Campbell’s Soup and Wrigley chewing gum introduced new techniques to capture and

Welcoming Our 2018 MSMR Candidates Posted by: wagnerjc / November 13, 2017 November 13, 2017 We would like to welcome the 2018 Master of Science in Marketing Research Candidates. This cohort of nine with backgrounds in business, psychology, communications, and more is looking forward to a year of learning what it means to be a marketing researcher. Please join us in welcoming our new candidates to their new home for the next 10 months!Segun AmosunSegun graduated from University of Washington

to Facebook Marketplace Liudmyla Ostafiichuk graduated from the MSMA program before its renaming and has moved back to Seattle to continue her research career for Facebook: “[MSMA] program helped me gain a foundational knowledge of consumer behavior, analytical methods, and research techniques that are necessary for my everyday work.  After graduation, I worked as a Consumer Insights Manager at T-Mobile’s Brand, Consumer, and Market Insights department where I led the early tenure Customer Health

Capstone Presentations Meet the Web Posted by: Marcom Web Team / June 3, 2019 June 3, 2019 By Jeannette ShimkoCommunications Coordinator, Division of Social SciencesTACOMA, Wash. - Dept. of Psychology -Two recent Psychology graduates created websites as their final capstone projects. Naomi Lapp: BDD – An Educational Guide to Understanding Body Dysmorphic Disorder  An in-depth look at body dysmorphic disorder and its symptoms, diagnosis, treatments, support, and other resources. Charlotte Willis

Pacific Lutheran University Professor Invited Speaker at United States Naval Academy Posted by: Marcom Web Team / June 18, 2019 June 18, 2019 By Pacific Lutheran UniversityTACOMA, WASH. (June 18, 2019) — PLU Dept of Psychology faculty, Dr. Corey Cook, presents research at the 1st national discussion on sexual assault and sexual harassment at America's colleges, universities, and service academies.A PLU psychology professor may be shaping future sexual harassment/assault prevention practices and