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What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.
Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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School of Business faculty and staff.
Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.
RESOLUTE MAGAZINE | FALL 2023 Read our newest magazine. More We have a powerful collective story to tell For over 130 years, Pacific Lutheran University has been preparing each generation to lead meaningful, purpose-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative
Mail Services HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmCopy Center HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmMarketing & Communications253-535-83821010 122nd Street South Tacoma, WA 98447 -
Marketing & Communications faculty and staff.
Lace Smith Associate Vice President Full Profile 253-535-7436 smithla@plu.edu
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These prices are only estimates (as of July 2023) and you will need to contact Marketing & Communications at marcom@plu.
These prices are only estimates (as of July 2023) and you will need to contact Marketing & Communications at marcom@plu.edu to learn more about the actual costs of the service(s) you are requesting.POSTERS (based on 11x17) QuantityOne-Sided B&WOne-Sided Color 50$17.10 $23.10 100$32.60 $44.60 250$82.30 $110.70 500$161.40 $221.40 1000$322.80 $442.80 Pick-Up Fee for Vendor Distribution: $25.00Distribution Fee: $1.50 per posterPOSTCARDS & INVITATIONS (based on 11x17, 2 per sheet) QuantityB&W/Color
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The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.
Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeGraduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age
Graduate AdmissionPacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003 -
Association of Latino Professionals in Finance and Accounting Congressional Hispanic Caucus Institute (CHCI) The Culture Marketing Council: The Voice of Hispanic Marketing Hispanic Association of Corporate Responsibility (HACR) MAES – Latinos in Science and Engineering Mexican American Legal Defense and Educational Fund National Association of Hispanic Federal Executives National Association of Hispanic Journalists National Association of Hispanic Nurses National Association of Hispanic Real Estate
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Minor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.
Specialized Business Minor in MarketingMinor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.50 for all courses in the minor is required, and at least twelve semester hours must be completed in residence. A minimum of 20 semester hours in Business including: BUSA 201: Introduction to Business in the Global Environment BUSA 308: Principles of Marketing BUSA 363: Consumer Behavior And, any 8
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Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the…
Data Analyst Director of Marketing StrategyTechnical Recruiter Content Strategist Marketing Scientist Consumer Insights Specialist Database Manager Economic Analyst Account Executive Thinking about getting a master’s in marketing analytics? Connect with PLU!Are you someone who has dabbled in a variety of roles at a number of organizations, but wants to establish a clear and valuable skill set? Or are you someone who loves their current workplace, but sees a need for more strategic, data-driven
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The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to
may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree. Please contact the program director for details. M.S.M.A. Repeat Policy Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal
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