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  • The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to

    to the dean to repeat a course a second time. Master of Science - Marketing Analytics (M.S.)36 semester hours Fall Semester 16 semester hours BMMA 502: Marketing Strategy and Consumer Behavior (4) BMMA 504: Quantitative Marketing Research (4) BMMA 508: Qualitative Marketing Research (4) BMMA 587/588/589: Special Topics in Marketing Analytics (4) January Term 4 semester hours BMMA 598: Graduate Research Project in Marketing (4) Spring Semester 16 semester hours BMMA 524: Advanced Research Methods

  • This study aimed to develop effective strategies to enhance the visibility and competitiveness of a restaurant operating in the Seattle area.

    survey results, observation of the Fremont location, interviews, and focus group discussions. The study offered actionable customer acquisition strategies to aid the restaurant’s business objectives. Examining Niche and Label Avenues for Three of CupsThis project delved into the wine market by comparing wine labels to identify a specific niche among the existing consumer base of a local winery located in Woodinville, Washington, named Three of Cups. The report presented two hypotheses related to

  • Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the…

    Master's in Marketing AnalyticsThe “data explosion” we’re facing today has increased the need for analysts of all kinds and in all types of industries. Consulting, research, data modeling, consumer insights, public relations, management, communications — these are all possible fields for someone with skill and experience in marketing analytics. Here are a few more potential jobs you can get with a Master’s in Marketing Analytics. Digital Marketing SpecialistMarketing Specialist Creative Director Big

  • The Hazardous Waste and Toxics Reduction (HWTR) Program within the Department of Ecology is looking to fill a Product Testing Project Manager (Natural Resource Scientist 2). This position is located in our Headquarters Building in Lacey, WA. Salary: $48,792.00 – $64,008.00 Annually We are looking…

    . The ideal candidate must have strong people skills and be able to work in close proximity with colleagues or independently. Required Qualifications: A Bachelor of science degree with major study in natural science, chemistry, environmental science, or other closely allied field AND three years of experience in sampling and chemical analysis of consumer products or related environmental media such as soil, water, waste or air. A Master’s degree in chemistry, chemical engineering, or biochemistry

  • We believe it’s important to offer an easy, affordable way to protect the investment you have made in higher education.

    Service Company or its affiliates. AGA Service Company and NGI are affiliates of Jefferson Insurance Company. Except as expressly provided for under the plan, consumer is responsible for charges incurred from outside vendors. Contact AGA Service Company at 888-427-5045 or 9950 Mayland Dr., Richmond, VA 23233 or tuition@allianzassistance.com.  

  • News articles and blog posts from Pacific Lutheran University.

    Starbucks’ Use of Market Research Propels the Brand Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long,… November 7, 2017 In the Industry

  • Originally published by American Marketing Association on August 25, 2017 by Zach Brooke New research from SCG sheds light on family matriarchs’ purchasing power and media habits A survey completed by SCG Advertising and Public Relations shows that a majority of matriarchs are the primary…

    34. Originally published by American Marketing Association on August 25, 2017 by Zach Brooke https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/mom-consumer-research-survey.aspx Read Next Getting to Know the Alumni – Chris Robson LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing Analytics Jobs for Data-Driven Innovators September 15, 2021 Pursue Your Dream Job with a Master’s in Marketing Analytics March 4, 2021 3 Reasons to

  • The Master of Science in Marketing Analytics consists of nine classes (36 total credits) and can be taken fully online or in a hybrid format.

    9 monthsHere is an education plans for students completing this nine-month degree. Fall Semester (September – December) BMMA 502: Marketing Strategy and Consumer Behavior (4) BMMA 504: Quantitative Marketing Research (4) BMMA 508: Qualitative Marketing Research (4) BMMA 577: Project Management (4) J-term (January) BMMA 598: Graduate Research Project in Marketing I (4) Spring Semester (February – May) BMMA 524: Advanced Research Methods (4) BMMA 526: Big Data and Digital Analytics (4) BMMA 530

  • School of Business | facciamm@plu.edu | Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses.  Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare.   At PLU, Maureen has taught Marketing Management and Healthcare courses and is passionate about providing mentorship to students.   Maureen holds a Bachelor of Mechanical Engineering degree from University of Delaware and a Masters in Business Administration with a concentration in healthcare from Pacific Lutheran University. Currently, Maureen is an Administrative Director of Women’s Careline at MultiCare Health System, the largest system of its kind in the state.  She has oversight of 23 ambulatory clinics, Women’s Health virtual programs, and Family Childbirth Education programming. In other professional roles, Maureen led the marketing and product management of Milgard Windows & Doors, a subsidiary of Masco Corporation.  In this role she created a product roadmap and led the development of a cornerstone product for the Manufacturer.  She also led a major brand refresh including an award winning website, selling tools for dealers, and a national marketing campaign. Maureen lives in Gig Harbor with her husband of 20 years and daughter.  She is a passionate advocate for children and seniors, and has held positions on the Boards of United Way of Pierce County and Franke Tobey Jones in Tacoma.   She enjoys water sports including kayaking and paddleboarding, as well as hosting creative Maker events at her home. Education: Masters in Business Administration, Healthcare                  Pacific Lutheran University Bachelor of Mechanical Engineering                                        University of Delaware Professional Certifications: Certificate of Executive Leadership, Nonprofit Executive Leadership Institute of University of Washington Certified Trainer, Participative Leadership Areas of Emphasis or Expertise: Marketing, brand and product development Developing strategic business and operating plans Healthcare Ambulatory Operations Professional Memberships/Organizations: American Marketing Association (AMA) Society for Healthcare Strategy and Market Development (SHSMD) American College of Healthcare Executives (ACHE) .

    Maureen Faccia, MBA Email: facciamm@plu.edu Curriculum Vitae: View my CV Biography Biography Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses.  Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare.   At PLU, Maureen has

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  • The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.

    to three classes on the PLU campus in a traditional classroom setting.Focus on Marketing Strategy and AnalyticsThe PLU MSMA has a unique focus on data analytics and business strategies. The marketing analytics master’s program is a rigorous and relevant curriculum that prepares graduates to be highly skilled business analytics professionals. You will gain a solid foundation in business strategies, consumer behavior and market analysis, and acquire state-of-the-art skills and tools for analysis

    Graduate Admission
    Pacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003