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The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.
Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeGraduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age
Graduate AdmissionPacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003 -
The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to
may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree. Please contact the program director for details. M.S.M.A. Repeat Policy Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal
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Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…
Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful
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Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice. Is Marketing Analytics a Good Career? Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic…
3 Reasons to Choose PLU’s Marketing Analytics Degree Posted by: chaconac / September 20, 2022 September 20, 2022 Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice.Is Marketing Analytics a Good Career?Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic in-demand training that leads to great paying positions. For those wanting to have a fulfilling career that
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Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the…
5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company
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What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.
Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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School of Business faculty and staff.
Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage. Driven professionals seeking to secure a career in marketing or data analytics should consider Pacific Lutheran University’s…
Pursue Your Dream Job with a Master’s in Marketing Analytics Hear from 3 PLU’s graduates how they build their career in a data-driven age Posted by: thiriba / March 4, 2021 March 4, 2021 Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage.Driven professionals seeking to secure a career in marketing or data analytics should consider
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Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics. Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear…
3 Reasons to Get a Master’s Degree in Marketing Analytics Posted by: Catherine Chan / January 18, 2021 January 18, 2021 Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics.Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear that. But that begs the question: why are we inundated with so much information today?In part, the
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TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in Marketing Research program will be renamed the Master of Science in Marketing…
PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of
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