Accessibility Tools (CTRL+U)
Hide the tools

After hiding the tool, if you would like to re-enable it, just press CTRL+U to open this window. Or, move your cursor near the tool to display it.

3 Reasons to Choose PLU’s Marketing Analytics Degree

Posted by:
MSMA students in class
September 20, 2022

Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice.

Is Marketing Analytics a Good Career?

Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic in-demand training that leads to great paying positions. For those wanting to have a fulfilling career that allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age.

Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.

Why is Marketing Analytics Important?

In a world brimming with new technologies, understanding the data tied to those technologies is critical. From determining just when your company’s ad convinced a buyer, to knowing what the most frequently asked questions from your audience are, marketing analytics gives you an inside look at the behavior of your customers.

To get this valuable information, you need to have the right training. Investing in a Master of Science in Marketing Analytics is a fantastic way to prepare for a career in marketing analytics.

What is a Marketing Analytics Degree?

A marketing analytics degree focuses on teaching data-driven marketing strategies so that individuals can provide well-researched and effective solutions to marketing problems. This degree covers the latest trends in marketing and data collection so that marketing professionals can stay ahead of the curve when suggesting strategies to their organizations.

Here are just a few reasons you should choose PLU’s master’s in marketing analytics.

1. The program is Association to Advance Collegiate Schools of Business (AACSB) International accredited.

An Association to Advance Collegiate Schools of Business International (AACSB) accreditation means that a program has been thoroughly vetted and has met a rigorous set of standards for quality business education. This accreditation is hard to come by and assures you that you are getting a degree that can offer you a great return on your investment of time and money.

2. The program is fully online or hybrid format

The Master of Science in Marketing Analytics (MSMA) at PLU offers flexibility so students can fit their education into their already busy lives while opening the doors to the fastest-growing profession in the global digital economy. The MSMA is offered as a fully online program or a hybrid program which includes some on campus classes. The MSMA program prepares you for career advancement while working full-time.

3. You are ready for a career in data analytics in nine months.

This marketing analytics degree program is focused on getting you prepared for immediate transition into your role of choice. Real-world experience on client and research projects helps you develop a professional portfolio and gives you concrete work to discuss, share and highlight in a job interview.


Thinking About Getting a Master’s in Marketing Analytics? Connect with PLU!

Getting a master’s degree in marketing analytics allows you to build skills that you can tailor toward roles in consulting, marketing, communications, content creation, research or data modeling. A strong degree program will serve as a springboard, allowing you to launch in the direction of a subspecialty that suits your skills and interests.

If you are ready to transform your future by achieving a master’s in marketing analytics, we encourage you to visit our program page, request more information or start your online application.

Request Information

Contact us to get more information about the MSMA program.

Attend Info Session

Sign up for an info session to see if the MSMA program is right for you.

Make an Appointment

Schedule an appointment with the Program Director.