5 Marketing Analytics Jobs for Driven Innovators

Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the…

Introducing PLU’s “Build Your Career Scholarship”

Do you love your current workplace, but see a need for more strategic, data-driven decision making? Or are you looking for a new career that offers you more pay and more room to grow? No matter where you are in your career, a Master of…

Pursue your dream job with a Master’s in Marketing Analytics

Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage. Driven professionals seeking to secure a career in marketing or data analytics should consider Pacific Lutheran University’s…

3 Reasons to Get a Master’s Degree in Marketing Analytics

Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear that. But that begs the question: why are we inundated with so much information today? In part, the immeasurable amount of information at our…

Alumni Highlight – Liudmyla Ostafiichuk

  Pacific Lutheran University is fortunate to have diverse and exceptional alumni all over the world. One such alumni has recently returned to our own backyard. Liudmyla Ostafiichuk graduated from the MSMA program before its renaming and has moved back to Seattle to continue her…

The Value and Benefits of AACSB Accreditation

What is Association to Advance Collegiate Schools of Business International (AACSB ) accreditation and why should you choose a business school with this accreditation? Simply put, AACSB accreditation is the benchmark of quality for business education across the globe. The Value and Benefits of AACSB…

Perfect Timing: Pursue a Marketing Analytics Career

Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…

Why marketing analysts are game changers for business

Companies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy . Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is…

Getting to Know the MSMA Candidates – Adam Jones

Adam Jones brings different perspectives to the program with his alumni status and undergraduate in chemistry. He shares tips and tricks and some insights into his journey to the MSMA.; What is your Wild Hope? I have grown up in a military household while my…

Getting to Know the MSMA Candidates- Alex Chu

Alex Chu (right) is a Pacific Lutheran University alumni entering the program with an undergraduate in Finance. He shares his experiences, advice and how this degree will help him in the future.; What is your Wild Hope? My Wild Hope is to create a fund…