Students walking up stairs in Morken
The Value and Benefits of AACSB Accreditation

What is Association to Advance Collegiate Schools of Business International (AACSB ) accreditation and why should you choose a business school with this accreditation? Simply put, AACSB accreditation is the

Students in MSMA class
Perfect Timing: Pursue a Marketing Analytics Career

Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing

Getting to Know the MSMA Candidates – Adam Jones

Adam Jones brings different perspectives to the program with his alumni status and undergraduate in chemistry. He shares tips and tricks and some insights into his journey to the MSMA.;

Getting to Know the MSMA Candidates- Alex Chu

Alex Chu (right) is a Pacific Lutheran University alumni entering the program with an undergraduate in Finance. He shares his experiences, advice and how this degree will help him in

Marketing professor Catherine Ha in the classroom.
Faculty Spotlight: Catherine Ha

Dr. Kyoungnam Catherine Ha is an accomplished researcher and professor in the field of marketing analytics, with publications and honors in the U.S. and abroad. But when she was young,

Top Three Marketing Trends in 2019

Originally posted by Martech Advisor on December 31, 2018 by Yoli Chisholm Yoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in