Alumni Highlight – Liudmyla Ostafiichuk

  Pacific Lutheran University is fortunate to have diverse and exceptional alumni all over the world. One such alumni has recently returned to our own backyard. Liudmyla Ostafiichuk graduated from the MSMA program before its renaming and has moved back to Seattle to continue her…

The Value and Benefits of AACSB Accreditation

What is Association to Advance Collegiate Schools of Business International (AACSB ) accreditation and why should you choose a business school with this accreditation? Simply put, AACSB accreditation is the benchmark of quality for business education across the globe. The Value and Benefits of AACSB…

Perfect Timing: Pursue a Marketing Analytics Career

Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…

Why marketing analysts are game changers for business

Companies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy . Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is…

Getting to Know the MSMA Candidates – Adam Jones

Adam Jones brings different perspectives to the program with his alumni status and undergraduate in chemistry. He shares tips and tricks and some insights into his journey to the MSMA.; What is your Wild Hope? I have grown up in a military household while my…

Getting to Know the MSMA Candidates- Alex Chu

Alex Chu (right) is a Pacific Lutheran University alumni entering the program with an undergraduate in Finance. He shares his experiences, advice and how this degree will help him in the future.; What is your Wild Hope? My Wild Hope is to create a fund…

Faculty Spotlight: Catherine Ha

Dr. Kyoungnam Catherine Ha is an accomplished researcher and professor in the field of marketing analytics, with publications and honors in the U.S. and abroad. But when she was young, her aspirations were in a different direction. “Believe it or not, I wanted to be…

Getting to Know the MSMR Candidates – Matthew Dixon

Matthew Dixon, 2019 MSMR Candidate, discusses his experiences with the program and gives advice to future MSMA students. What has been your favorite project that you have worked on so far during the MSMR program? The capstone project I’m currently working on has been my…

Top Three Marketing Trends in 2019

Originally posted by Martech Advisor on December 31, 2018 by Yoli Chisholm Yoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year. The world of marketing was a very different place 10 years ago.…