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  • Cover art by  Diego B. Lasansky Intersections, Number 46, Fall 2017 Intersections is a publication by and largely for the academic communities of the twenty-seven institutions that comprise the Network of ELCA Colleges and Universities (NECU). Each issue reflects on the intersection of faith, learning,…

    Intersections goes digital Posted by: hassonja / December 12, 2017 December 12, 2017 Cover art by Diego B. Lasansky Intersections, Number 46, Fall 2017 Intersections is a publication by and largely for the academic communities of the twenty-seven institutions that comprise the Network of ELCA Colleges and Universities (NECU). Each issue reflects on the intersection of faith, learning, and teaching within Lutheran higher education. It is published by the NECU, and has its home in the

  • Originally posted by Martech Advisor on December 31, 2018 by Yoli Chisholm Yoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year. The world of marketing was a very different place 10 years ago.…

    Top Three Marketing Trends in 2019 Posted by: joreia / January 8, 2019 January 8, 2019 Originally posted by Martech Advisor on December 31, 2018 by Yoli ChisholmYoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year. The world of marketing was a very different place 10 years ago. Google Chrome was introduced in 2008, GPS on phones was gaining popularity and the first commercially available smartphone running the Android mobile

  • Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice. Is Marketing Analytics a Good Career? Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic…

    allows so many different options in business, nonprofits and government, as well as the potential to personalize your own path and become an expert, there’s no better degree. That expert status leads to exciting careers in a data driven age. Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths.Download a Guide to

  • Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into…

    reasons to earn a masters degree in marketing analytics 1. Industry Demand for Analytics Professionals: McKinsey Digital estimates that today the U.S. faces a shortage of professionals with necessary analytic skills to fill the open positions. Demand for these professionals is skyrocketing. Each year there are more job opportunities for marketing analytics professionals than there were the previous year. 2. High Paying Positions: Due to this demand, the starting salaries for these positions are also

  • Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.” Our data explosion has created a new set of challenges. For many organizations, it’s like having the…

    a marketing analytics career? Download PLU’s digital resource: Building a Career in a Data-Driven Age — A Guide to a Master’s in Marketing Analytics.Download a Guide to Build a Career in a Data-Driven AgeDownload PLU's MSMA Guide1. Marketing ManagerMarketing managers, also known as advertising or promotions managers, are tasked with using strategic thinking and analytics skills to plan marketing campaigns that generate interest for a product and/or service. Median Salary, $141,000 | Job Growth

  • “Inquiry. Collaboration. Development. Those are the three words we choose to define the work we do at the lab.” – Dr. Adela Ramos The Digital Humanities Lab, or DHLab, is a creative space at Pacific Lutheran University that offers support to faculty and students seeking…

    Why The Digital Humanities Lab Impacts Us Posted by: hoskinsk / May 6, 2020 Image: Carol Quigg presents a Quigg award to Adela Ramos and Scott Rogers during the PLU faculty and staff lunch, Thursday, Dec. 15, 2016. (Photo: John Froschauer/PLU) May 6, 2020 By Yisel Morales '22English Major“Inquiry. Collaboration. Development. Those are the three words we choose to define the work we do at the lab.” - Dr. Adela RamosThe Digital Humanities Lab, or DHLab, is a creative space at Pacific Lutheran

  • Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years , will become the new Vice President of Marketing at Pacific Lutheran University.…

    such a highly-regarded institution and to help shape the next generation of people committed to lives of service, leadership and care for others.” Donna Gibbs is the new Vice President of Marketing and Communications. Gibbs most recently served as managing director, and helped establish the west coast operations, of Bluetext, a Washington, D.C.-based digital marketing and strategic communications firm that counts among its clients Google, Adobe, Cisco and Intel.  Before joining Bluetext, Gibbs

  • Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics. Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear…

    immeasurable amount of information at our fingertips is due to advances in technology that make it possible for countless companies and organizations to compile millions of valuable data points. This is a game-changer for many industries, but data is meaningless unless there’s an interpreter — someone who can gather the data, identify important trends, analyze patterns and provide solutions to increase overall success. Interested in securing a marketing analytics career? Download PLU’s digital resource

  • Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage. Driven professionals seeking to secure a career in marketing or data analytics should consider Pacific Lutheran University’s…

    Pacific Lutheran University’s master’s degree in marketing analytics.  Allow us to showcase just a few of our ambitious graduates — who are now thriving in the dynamic field of marketing analytics.  Interested in securing a marketing analytics career? Download PLU’s digital resource: Building a Career in a Data-Driven Age — A Guide to a Master’s in Marketing Analytics. Download free ebook Download free ebook: A Guide to a Master's in Marketing Analytics From getting a master’s in marketing analytics

  • TACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan Competition presented by the Tacoma Entrepreneur Network. The winning team—Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson—is mapping a marketing plan…

    PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan